The Graft’s Vicky Lawton shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the all- encompassing experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife.
With all the style and expertise of Lawton’s filmmaking, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu.
But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame.