Wed, 23 Oct 2019 12:46:43 GMT
TBWA\Paris observes the special relationship between kids and McDonald's iconic red Happy meal box in this sweet ad directed by Adam Berg.
The tradition of the red box has been cherished for a long time. When today’s parents were children, they also used to enjoy playing with the Happy Meal toys. And now they watch their own children do the same. This is precisely the story surrounding the Happy Meal box – passed on from generation to generation – that McDonald’s wanted to celebrate.
In the film, which was co-produced by Excuse My French / Smuggler, the box has become the little boy’s best friend. An object that never leaves his side, one that is very much part of his daily life. He collects little bits and pieces from his world to put in his box: a soap bubble, scents, laughter, a pebble... So many keepsakes meticulously chosen and carefully kept in his red box. The ending will show us that these keepsakes were collected for the sole purpose of being shared, in order to get much closer to the ones we love. #ChildhoodIsInside
McDonald’s therefore asks children, and anyone who has ever been a child, to (re)live part of their childhood through a touching movie directed by Adam Berg and produced by Excuse My French/Smuggler.
Released on TV, online and in movie theatres on October 22, 2019.view more - Creative
McDonald’s managers: Xavier Royaux, Maurizio Biondi, Guillaume Huin, Gabrielle Guillaume
Creative agency: TBWA\Paris
Agency managers: Luc Bourgery, Marc Fraissinet, Stéphanie Caude, Marion Peyrega, Amalia Mateos Gella
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Director: Lucie Vallotton
Copywriter: Vincent Cusenier
Head of TV : Maxime Boiron
TV Producer: Elisabeth Boitte
Director: Adam Berg
Production: Excuse My French / Smuggler
Producers: Jerome Rucki et Constance Guillou
Post-production: Elise Gamboa
Sound Production: TBWA\ELSE
Head of Music and Sound: Olivier Lefebvre
Sound Producer: Fanny Mithois
Music Art Directors: Ferdinand Huet, Thomas Jacquet
Sound Engineer: Eliot Just, Vendome Uhl
Title: 'Lost in the Light'
Songwriter: Afie Salomon Jurvanen
Publisher: Downtown Music UK Ltd
Producer: Universal Music
Media Agency: STARCOM
Genres: People, Storytelling
Categories: Fast food, Retail and RestaurantsSMUGGLER, Wed, 23 Oct 2019 12:46:43 GMT