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A Beetle Takes its Last Mile in This Moving Ode to the VW Vehicle

Editors' Choice 829 Add to collection
Editors' Choice: Johannes Leonardo and Nexus Studios' Fx Goby collaborate on an animated film with endless nuances
A Beetle Takes its Last Mile in This Moving Ode to the VW Vehicle

As we embark on a new decade, Volkswagen has invited all of us to say goodbye to the Volkswagen Beetle with a new integrated campaign, The Last Mile. The campaign was created in partnership with lead creative agency Johannes Leonardo and will launch on New Years Eve.

The Last Mile is not just a goodbye for Volkswagen, it’s one for everybody to bid farewell to the world’s most popular and significant car. More importantly, the campaign signifies Volkswagen's commitment to its next chapter as we enter a new decade.

The campaign's central film - set to 'Let it Be' by the Pro Musica Youth Chorus children's choir - is a 90-second poetic animation directed by Nexus Studios' Fx Goby. It pays homage to the Beetle by giving subtle nods to popular influencers and celebrities in culture who have driven the cultural relevance of this iconic car forward. These familiar faces play the same role as the other people featured in the film - the Beetle democratised theses moments for people. Each person isn't painted with the same brush, but as a collective whole and masterpiece.



Three particular moments of note are:

1. The Beetle has been in many films, and for Ren in Footloose (Kevin Bacon) the Beetle was a symbol of his counter-culture status in the film.
2. Andy Warhol - In 1985 Warhol created an ad series paying homage to the Beetle with iconic prints.
3. Andy Cohen - He is the more modern face. Andy is an avid Beetle enthusiast and often posts with his Bug.


The team at Nexus took the decision to animate the film in live action to give it its whimsical feel, somewhat akin to an old postcard beefed up with modern design. The colour palette used is meant to reflect common colours featured in VW models over the years.

The Last Mile will be featured in New York's Iconic epicentre, Times Square, on NYE as well as airing on NBC, CNN and ABC before the ball drops. In addition to traditional media, Volkswagen will be using the hashtag #TheLastMile with select micro-influencers to ask consumers to highlight their favourite Beetle moments together on Instagram.

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CLIENT

CLIENT: Volkswagen

CEO: Scott Keogh

SVP, Marketing: Saad Chehab

Senior Director, Strategy & Comms: Greg Tebbutt

Director, Brand & Marketing Comms: Jennifer Clayton

Manager, Advertising: Jeffrey Sayen

Specialist, Brand Advertising: Ladan Rafei

AGENCY

AGENCY: Johannes Leonardo

Chief Creative Officer: Jan Jacobs

Chief Creative Officer: Leo Premutico

Executive Creative Director: Jimm Lasser

CD / Art Director: Laura Longstaff

Art Director: Chris Luu

Copywriter: Brandon Holliday

Design Director: Charles Watlington

Junior Creative: Austin Haas

Sr. Project Manager: Loren Lee

Head of Integrated Production: Maria Perez

Group Executive Producer: Benton Roman

Executive Producer: Rebecca O'Neill

Senior Business Affairs Manager: Cindy Gines

Business Affairs Manager: Joe Bringuier

Business Lead: Ben Muldrew

Management Supervisor: Mal Gretz

Account Executive: Stephanie Loucas

Group Strategy Director: Mary Bakarich

Head of Communications Strategy: Meg Piro

Senior Comms Strategist: Erinn Morrison

FILM & ANIMATION PRODUCTION COMPANY

PRODUCTION COMPANY: Nexus Studios

Director: Fx Goby

Executive Creative Director: Chris O'Reilly

Executive Producer: Juliet Tierney

Senior Producer: Cindy Burnay

Line Producer: Rebecca Archer

Production Assistants: Hannah McCarthy, Beatriz Honório

Art Director: Manshen Lo

Design: Pierre Rougemont, Fanny Hagdahl Sörebo, Signe Cold

Storyboards: Louis Kynd

3D: Antonin Derory, Lea Arachtingi

Animation Supervisor: Michal Firkowski

Animation Lead: Diego Porral

Animation: Alex Bernas, Alex Potts, Alex Dray, Emma Wakely, Flora Caulton, Guillaume Pochez, Iris Abols, Nelly Michenaud, Sim Marriott

Composite: Bethany Levy, Dylan White, Elliot Kajdan , Leo Bubani, Paul Rice

Production Service

URUGUAY SERVICE COMPANY: La Productora

Executive Producer: James Lloyd

Line Producer: Diego Gregorio

Director Of Photography: Fernando Lorenzale

Assistant Director: Carlos Hoffman

Art Director: Cecilia Guerriero

Costume Stylist: Mercedes Kicelian

Editor: Pablo Riera

Editorial

EDITORIAL: Nexus Studios, Thomas Heleta, Dave Slade, Joe Eckworth

Music

MUSIC: Human Music & Sound Design

Arrangement: Justin Hori

Creative Lead: Justin Hori and Andrew Bloch

Executive Producer: James Dean Wells

Choir: Pro Musica Youth Chorus

MUSIC SUPERVISION: Groove Guild

Musis Supervisor: Al Risi

Sound

MIX AND SOUND DESIGN: Sonic Union

Sound Designer & Mix Engineer: Steve Rosen

Producer: Pat Sullivan

Studio Director: Justine Cortale

Music

Genres: Animation, People, Scenic, Storytelling

Categories: Automotive, Cars

Johannes Leonardo, Tue, 31 Dec 2019 10:41:50 GMT