A total of 92 entries have made it to the finalist list and will be contending for metals at the highly coveted APAC Effie Awards 2015.
The finalist results were out following two rigorous rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region. The jury is led by the 2015 awards chairman, Jarek Ziebinski and four heads of jury – Chris Thomas of BBDO Asia and Proximity Worldwide, Lisa Ransom of McDonald’s APMEA, Ross Jackson of Visa and Tomaz Mok of McCann Erickson China.
The finalists are represented by agencies from 13 countries, featuring outstanding campaigns which have run in the Asia Pacific region. Dominating the list are entries from India, Australia and New Zealand with the greatest number of finalists. Ogilvy & Mather takes the lead as a network with 27 entries, followed by 18 entries from BBDO Worldwide and eight from Lowe & Partners.
Other agency networks which saw several entries on the list such as DDB Group, JWT, Hakuhodo, McCann Worldgroup, Saatchi & Saatchi, TBWA and Y&R.
The Asia Pacific Effie Awards represents the global Gold standard in marketing effectiveness excellence and honours the region’s most outstanding marketing communication work that have proven results in meeting strategic objectives.
“The quality of this year’s entries to APAC Effies certainly raised the standards of the competition. This is no doubt a true congregation of the best campaigns in the region. The entries that rose to the top have proven to deliver convincing and solid results, rooted in strategic creativity,” commented award chairman Ziebinski.
“I am delighted that the industry continues to produce communication that inspires and brings results for our clients in a dynamically changing marketing and social landscape of Asia Pacific. Congratulations to all the finalists,” he said.
Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 10 April 2015. For more information, please visit www.apaceffie.com.