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'90s Hip Hop Classic Gets a Schnapps Twist in Music Video for Rumple Minze

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VaynerMedia brings back Wreckx-N-Effect members for a remix of 'Rump Shaker'

'90s Hip Hop Classic Gets a Schnapps Twist in Music Video for Rumple Minze

Rumple Minze Peppermint Schnapps is relaunching an iconic party anthem with a Rumple Minze twist. The brand reunites legendary hip hop duo Wreckx-n-Effect to recreate their 1992 classic, Rump Shaker. The song ft. Uncle Rumpy releases this week and features original Wreckx-N-Effect members Aqil Davidson and Markell Riley alongside Uncle Rumpy, the mysterious face of Rumple Minze, and a diverse crew of fun-loving party-goers.

Rump Shaker ft. Uncle Rumpy features updated lyrics and a music video that pays tribute to the original multi-platinum hit while giving new meaning to the phrase 'Shake that Rump'. While the original music video was met with some controversy 27 years ago, today’s Rump Shaker video features an eclectic group of partiers, polar bears, bartenders, and even a surprise Yeti cameo – all united by their common love for Rumple Minze. A feel-good track that’s sure to get the party started, this Rump Shaker remix brings throwback vibes to life with classic 90s sound, style, and dance moves.

“There was an obvious connection between Rumple Minze and the title of this song, Rump Shaker,” commented Jay Sethi, VP at Diageo. “We’re a brand about being playful, rallying your friends, and always keeping it 100, so it was a natural fit to bring back this classic '90s party anthem and give it a modern twist to reintroduce it to today’s generation.”

The 2019 remixed edition of Rump Shaker in collaboration with Rumple Minze and agency partner VaynerMedia is available on YouTube.

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Edit Assistant: Ananda Ferrari Ossanai, Syndey Cannuscio, Haley Insley

Editor: Dave Conte

Post Production / VFX

Colourist: David Torcivia

VFX Producer: Dan Veet

VFX Supervisor: Alexander Smith

Client

Advertiser: Rumple Minze

Production Company

Director: Dante Crisafulli

EP: Mat Hollis

Executive Producer: Laura Sorrentino

Line Producer: Zoe Katz

Post Producer: Glo Gambino

Production Company: Vayner Productions

Creative Agency

Account Supervisor: Sam Warren

Associate Creative Director: Matt Dillman

Business Talent Manager: Jaymie Lipman

Chief Production Officer: Aaron Kovan

Client Service: Nick Miaritis, Connor Bryant

Creative Agency: VaynerMedia

Creative Director: Beth Kushner and Rishi Magia

Group Creative Director: Mike Pierantozzi

Producer: Seth Melnick

Project Manager: Jeremy Inaldo

Senior Account Executive: Chelsie Raphan

SVP, Group Account Director: Joanna Soricelli

Genres: Choreography, Music performance, Musical

Categories: Alcoholic Beverages, Liqueur

VaynerMedia, Tue, 27 Aug 2019 12:29:31 GMT