Thought Leaders in association withPartners in Crime

9 Things the 2010s Brought Us and Taught Us About Music

Music & Sound
London, UK
INFLUENCER: A decade that should be remembered for so much more than Justin Bieber and George Ezra, writes The Futz Butler's Paul Sumpter

As the end of the decade approaches, The Futz Butler's head composer Paul Sumpter reflects on the last ten years from how our music consumption has shifted to the all-important new trends in sound production. 

1. Asian pop will rule the world in the next decade. C-Pop, K-pop and J-Pop - like it or loathe it, it’s happening (Reggaeton and Latin-pop will run it close though…).

2. Streaming became the default way we listen to music. As ever, the format dictates the content - many songs get shorter and increasingly generic to maximise inclusion with playlisting algorithms. Vinyl’s resurgence as the only credible form of physical purchasing continues (cassette’s brief revival in hindsight will likely be seen as overly-hipster PR).

3. We lost some towering names - Prince, Bowie, Sharon Jones & Keith Flint amongst too many others. Someone make sure Stevie Wonder has a good winter coat for Christ's sake…

4. Rap finally surpasses rock as the dominant global pop format. The UK’s slow-burning manifestation, Grime takes international centre stage.

5. Artists look to brand pairings, merch, syncs and ultimately gigs (the last bastion of musical ownership) to counter gentrification and the void left by sales. Gig ticket prices soar by over 50%.

6. Film scores shifted away from melody and toward ambient textural moods a la Atticus Ross, Mica Levi, and Dan Romer. 

7. There were new trends in music production. The loudness wars finally ended, drum patterns switched focus to the hi-hats and autotune became the go-to pop vocal production style. Kanye even uses it live when headlining Glasto in 2015.