85 Winners Announced at IMC European Awards 2017

85 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 32 agencies from 7 countries.

Czech Republic took the lead with 21 trophies, followed by Ireland with 19, United Kingdom 15, Italy 14, Belgium 12, Spain 3 and Germany 1. 

Outstanding winners are Havas Dublin from Ireland with a total of 10 awards – 3 for Superfan Stunt and These Little Things each, 2 for Hennessy Very Special and Tiger Uncage Originals each and These Days from Belgium with 8 awards – 3 for Coins of Hope, 2 for Disposable CamerApp and Put a Price on your precious each, and 1 for Floor 99.9.

The Grand Prix for an exceptional work was presented to These Days for their campaign Coins of Hope for Child Focus, the Belgian centre for Missing Children. Their amazing idea of depicting a missing child on a new euro coin have helped to create awareness and spread the hope for every missing child simply by spending the Coin of Hope.

IMCC Chairman, Ondrej Gottwald, said, “I am truly happy to announce that this year we have shortlisted 85 works out of 124 entries from 8 countries. This year’s quality of entries is again higher and it shows continuous positive trend in our industry. I would like to thank the jury for the excellent and professional voluntary work from them.”    

According to IMC European Awards Chair, Renate Vogt, “The number of campaigns entered in the IMC competition of 2017 was impressive. The highest number of cases ever was presented to 45 international judges. Not only the high number (124), but also the quality of cases made it a very tough job for the international jury to come up with a balanced and well augmented judgement within the 14 categories. We’ve seen some very impressive campaigns really “standing out from the crowd”, using new and innovative approaches, re-inventing a brand, bringing people to action. Examples which should be shared to learn from.”

The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first round selection was made by a jury panel made up of 45 leading industry professionals across Europe. The second round jury, comprised of IMCC Council member representatives, took place in Brussels on 18 November. All entries and judging procedures were managed via the official website at www.imcceurope.com.