Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

84 Lumber's Super Bowl Ad is About a Family's Intrepid Journey from Mexico


Editors' Choice: Ad agency Brunner releases revised spot after the initial ad was rejected by Fox

84 Lumber's Super Bowl Ad is About a Family's Intrepid Journey from Mexico

American building materials company 84 Lumber is causing quite the stir online with its debut Super Bowl commercial. According to Business Insider, Fox had already rejected the company's first version of the ad for being too political. 

Ad agency Brunner has now released the revised 90 second spot, featuring a Mexican woman and her daughter travelling across the country, battling obstacles and harsh weather conditions along the way. 

The powerful spot has obviously sparked quite a bit of conversation, especially considering the current political climate in the US. The conclusion of the film will be available for viewing online at after the commercial runs on Sunday, just before halftime. 


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Scenic, Storytelling

Categories: Home Appliances, Building, Fri, 03 Feb 2017 14:48:40 GMT