Working together with integrated B2B marketing agency, True, Irresistible Films have produced an introductory film to re-establish Borland Software Corporation as leaders in software development, through awareness generated around the character Frank Borland.
Borland recognises that developers and developmental organisations need to define, manage and measure software delivery processes based on unique needs, tools and preferences, working to identify the requirements, test and change management solutions that help companies build better software, faster.
Frank first appeared in advertisements during the 80s, helping to shape Borland as a dynamic company that tackled the biggest of software companies, promoting software such as Sidekick and Turbo Pascal.
Usage of the film will be geared towards targeting Borland’s CRM system of 40,000+ software developers. According to Frank, Borland creates testing software that works together with pre-existing tools in a non-restrictive or forcefully changing manner, offering simple yet powerful functionality.
Frank’s vision is simple: Keep it open. Don’t make it big, make it better. Focus on the user experience. Meet every platform need. Make it affordable. Listen to the community.
Creating, developing and delivering better software, Frank’s return coincides with some key breakthroughs that will see Borland deliver new releases faster, alongside creating test tools that help deliver smooth and engaging consumer experiences.
Borland is focused on extending their web and mobile testing capabilities across a range of platforms, helping to drive testing effort down and minimise time to market. Through application performance testing, Borland aims to bring exciting ideas and new releases to market through a cost effective model, placing affordable, powerful tools in the hands of the user.
Frank, and more directly, Borland’s, intent is to listen to the developers to deliver what’s really needed. On Frank’s return, Borland hope to bring to light some game-changing plans for software in the test environment and enterprise space.
Shot on location in Geneva, Switzerland, the film was captured in real-time, then reversed in Post, meaning Frank pretty much learnt his script in reverse, making for one serious come back!