7UP Zero Sugar Refreshes Summer across the UK with Uplifting New Pop-up Series

To celebrate the nationwide launch of the newly designed packs of 7UP® Zero Sugar‘, the brand has unveiled its sensational new pop-up series that infuses everyday social food occasions with moments of upliftment. Starting this weekend with an interactive Coolbox in London’s vibrant Southbank, the brand will then be popping up at four more locations across the UK at the Street Food Warehouse festival this summer. 

The Coolbox, the first in this series, will be a welcome respite from the heat of the Southbank, with interactive elements that will awaken the senses. Visitors can chill-out with refreshing 7UP® Zero Sugar on the rooftop area adorned with oversized ice-cube seats and massive cans transformed into tables. Attendees will also have the chance to grab exclusive merchandise, including stylish t-shirts and trendy visors in the brand’s signature green. The Coolbox serves as a visual testament to 7UP® Zero Sugar 's fresh new design.

Collaborating with Twisted, the esteemed food media brand at Jungle Creations, 7UP® Zero Sugar is taking the pop-up series to new digital heights. Twisted will create compelling content that showcases delectable food and drink combinations perfectly paired with 7UP® Zero Sugar. This includes live street food challenges at the 7UP® Zero Sugar Coolbox, interactive social content, and exclusive at-home recipes designed to enhance the refreshing taste of 7UP® Zero Sugar.

The excitement continues as 7UP® Zero Sugar expands its presence through a partnership with Street Food Warehouse festival, where the public can visit the exclusive 7UP® Zero Sugar lounge. Strategically located at four regional UK destinations (Portishead, Ilfracombe, Milford, Aberystwyth), the lounge provides a dedicated space for people to relax, indulge whilst enjoying delicious food offerings from the festival, and a complimentary can of 7UP® Zero Sugar. To support all of the summer activations, an array of in-store activations, out-of-home (OOH), broadcast video-on-demand (BVOD), and digital marketing campaigns will be rolled out nationwide.

Georgina Meddows-Smith, UK beverages marketing director, commented: “We’re so excited to be bringing the new 7UP® Zero Sugar positioning to life with our fun pop-ups this summer. 7UP® Zero Sugar is loved across the UK and really is the perfect partner to food, so we hope these activations bring those moments of joy and upliftment that the brand is so well-known for. This is just the start too, we’re hoping to take the Coolbox to a number of different locations so the whole of the UK can experience the refreshing taste of 7UP® Zero Sugar, and we’ve got a load of surprises in store.”

These UK activations are a continuation of the brand's new global positioning launched earlier this year, bringing moments of 'UPliftment' to everyday life. The public can catch the 7UP® Zero Sugar Coolbox at the Southbank on Friday, June 30th (12-8pm), Saturday, July 1st (12-8pm), and Sunday, July 2nd (10-6pm). Additionally, 7UP® Zero Sugar will be showcasing at The Street Food Warehouse festival in Portishead (July 7th-9th), Ilfracombe (July 29th-30th), Milford (August 4th-6th), and Aberystwyth (August 18th-20th).