Award winning Los Angeles-based 740 Sound Design & Mix is pleased to announce the promotion of one of its finest members, Andrew Tracy, to the position of Lead Mixer/Sound Designer.
A graduate of Berklee College of Music, where he studied sound design and music synthesis, Andrew has designed sounds for hundreds of national television commercials and nearly every major national brand including AT&T, Chevy, Nintendo, Intel, Google, and Audi since joining the 740 team in 2008. Fascinated with all things audio and constantly searching for new ways to make noise, Andrew excels when confronted with the challenges and constant need for creativity that are the hallmark of commercial sound design and the attributes of a good commercial sound designer. His most recent set of accomplishments with the 740 family include audio mixing on Volkswagen’s “Rocking Out,” directed by Phil Morrison with Deutsch LA; sound design for EBay’s “Pony” directed by Matt Aselton for Venables; and sound design for PlayStation’s viral hit “Battle Royale,” another Deutsch LA collaboration directed by Simon McQuoid.
An old hand at complicated cutting-edge sound design, Tracy is energized by his expanded role which gives him the ability to oversee, from start to finish, the innovative and ground breaking projects that roll through 740’s doors. States Tracy: “I'm excited for this opportunity to continue to work on amazingly creative projects with the most talented agencies. Working on commercials offers me the opportunity every day to create new innovative sounds, from giant Godzillas made from piles of out of control media for Sony, to vampires disintegrating from the headlight beams of an Audi, to burly mountain men screaming valentine love letters from mountain tops for AT&T. And now it's even more of a pleasure to be a part of the creative process from first call to final mix.”
Tracy’s shoes will be filled by another 740 family member, Rommel Molina. Since 2009, Molina’s work at 740 has included sound design for such prestigious clients as Audi, Nissan, Honda, Chevy, Kodak and Intel. He has mixed for television and film as well as commercials including K-Swiss, Kenny Powers Keynote, CSX, GE, EA, and Xbox. Recent outstanding work includes EA’s “Need for Speed” directed by Jon Favreau for Heat SF; Xbox Forza’s “Happy Place” with twofifteen McCann; and Venables “Suspect” for Audi, directed by Adam Hashemi.
Executive Producer and founder Scott Ganary declares, “I am thrilled to announce these well-deserved promotions of incredible talent in our company. As we’ve continued to grow, it has become increasingly evident that a new generation of artists has evolved whose exceptional performance combines a highly creative foundation in sound design with an incredible talent in mix. Andrew and Rommel are two such artists who offer both project continuity and artistry in sound.”
We are also pleased to announce at this time that we have engaged new representation, with Schaffer/Rogers now representing 740 on the East Coast, and Lauren McNamara in the Midwest,” continues Ganary.