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72andSunny's First Work for Coors Banquet Takes the Beer Brand Back to its Roots

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Supply & Demand's Sean Thonson directs new spots narrated by American actor Sam Elliott

72andSunny's First Work for Coors Banquet Takes the Beer Brand Back to its Roots

In its first work for Coors Banquet, MillerCoors and 72andSunny celebrate the brand’s commitment to quality through its campaign “How It’s Done,” which highlights both product attributes and milestones in the Coors Banquet story. 

Launching online from July 1, and airing on broadcast starting 4th of July, “How It’s Done” includes a series of 15 second films, focusing on the quality in Coors Banquet by connecting each to MillerCoors’ Rocky Mountain values. The spots are narrated by Sam Elliott. 

Coors Banquet upped its media buy by 5 percent this year, and will support 'How It’s Done' on digital, out-of-home, print, radio and cinema advertising – a first for Coors Banquet – starting this August.

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Producer: Whitney Fromholtz

Sound Design: Andres Velasquez

Sound Mix: Andres Velasquez

Production Company

Director: Sean Thonson

Executive Producer: Jeff Scruton

Head of Production: Rika Osenberg

Producer: Rita LeRoux

Production Company: Supply & Demand


Edit Assistant: Brian Leong

Edit Company: Union Editorial

Editor: Einar

Executive Producer: Joe Ross

Managing Director: Michael Raimondi

Creative Agency

Brand Director: James Stephens, Jessica Francis

Brand Manager: Megan Russell

Business Coordinator: Tempest Johnson

Business Manager: Andres Recalde

Chief Creative Officer: Glenn Cole

Creative Agency: 72andSunny

Designer: Drew Vaughan

Executive Creative Director: Bryan Rowles

Executive Producer: Jim Haight

Group Creative Director: Frank Hahn

Group Strategy Director: Matt Johnson

Producers: Perrin Rausch

Production Manager: Erika Ruiz

Senior Copywriter: David Sullivan

Senior Strategist: Nicole Brooker

Brand Coordinator: Emilia Podsadniak

Categories: Beers, Alcoholic Beverages

72andSunny LA, Mon, 04 Jul 2016 08:37:35 GMT