Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

72andSunny's Day with LeBron James



Samsung spot follows NBA star

72andSunny's Day with LeBron James


72andSunny take you inside a day in the life of LeBron James. This spot for Samsung is presented as if we’re following the three-time MVP on his first day back on the job in the NBA (it was actually shot a week before Tuesday’s opening NBA game).
The 90 second spot is produced by Anonymous Content's and edited by Paul Martinez at Arcade Edit.

CREDITS: “LeBron’s Day” :90
CLIENT: Samsung
AGENCY: 72andSunny
CEO/ECD: John Boiler 
Executive Creative Directors: Jason Norcross/Frank Hahn
Lead Writer:  Patrick Maravilla
Lead Designer: Brandt Lewis
Director of Film Production: Sam Baerwald
Senior Film Producer: Nicole Haase 
Business Affairs: Christine Claussen / Saeyoung Kim / Michael Moronez/Christina Rust
Group Brand Director: James Townsend
Brand Manager: Andy Silva 
Brand Coordinator: Nadia Economides
PRODUCTION:  Anonymous Content
Director: Mark Romanek
Executive Producer: Eric Stern
Producer:  Aris McGary
EDITORIAL:  Arcade Edit
Editors: Paul Martinez
Managing Partner: Damian Stevens
Executive Producer:  Nicole Visram
Producer: Amburr Farls
VFX/ANIMATION:  The Mission 
Executive Producer:  Michael Pardee
Creative Director:  Rob Trent
Lead Flame:  Miles Essmiller
Flame:  Brad Scott, Stefan Smith, Chris Moore, Trent Shumway, Michael Vaglienty, David Parker, Justin Blaustein
Roto:  Chris Cortese
Producers:  Marlo Baird Kinsey, Stacy Kessler Aungst
Artists:  Tom Poole
“Keep on Pushing” Curtis Mayfield
SOUND DESIGN:  Barking Owl
Sound Designer:  Michael Anastasi
Executive Producer:  Kelly Bayett
MIX: Play Studios
Executive Producer: Lauren Cascio
Mixer: John Bolen & Ryan Sturup
Assistants: Hermann Thumann
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, People

Categories: Mobile phones, Utilities

72andSunny LA, Fri, 02 Nov 2012 10:05:17 GMT