72andSunny's Day with LeBron James

72andSunny take you inside a day in the life of LeBron James. This spot for Samsung is presented as if we’re following the three-time MVP on his first day back on the job in the NBA (it was actually shot a week before Tuesday’s opening NBA game).

 

The 90 second spot is produced by Anonymous Content's and edited by Paul Martinez at Arcade Edit.

 

 

 

CREDITS: “LeBron’s Day” :90

 

CLIENT: Samsung

 

AGENCY: 72andSunny

CEO/ECD: John Boiler 

Executive Creative Directors: Jason Norcross/Frank Hahn

Lead Writer:  Patrick Maravilla

Lead Designer: Brandt Lewis

Director of Film Production: Sam Baerwald

Senior Film Producer: Nicole Haase 

Business Affairs: Christine Claussen / Saeyoung Kim / Michael Moronez/Christina Rust

Group Brand Director: James Townsend

Brand Manager: Andy Silva 

Brand Coordinator: Nadia Economides

 

PRODUCTION:  Anonymous Content

Director: Mark Romanek

Executive Producer: Eric Stern

Producer:  Aris McGary

 

 

EDITORIAL:  Arcade Edit

Editors: Paul Martinez

Managing Partner: Damian Stevens

Executive Producer:  Nicole Visram

Producer: Amburr Farls

 

 

VFX/ANIMATION:  The Mission 

Executive Producer:  Michael Pardee

Creative Director:  Rob Trent

Lead Flame:  Miles Essmiller

Flame:  Brad Scott, Stefan Smith, Chris Moore, Trent Shumway, Michael Vaglienty, David Parker, Justin Blaustein

Roto:  Chris Cortese

Producers:  Marlo Baird Kinsey, Stacy Kessler Aungst

 

TELECINE: CO3 NY

Artists:  Tom Poole

 

MUSIC:  

“Keep on Pushing” Curtis Mayfield

 

SOUND DESIGN:  Barking Owl

Sound Designer:  Michael Anastasi

Executive Producer:  Kelly Bayett

 

 

MIX: Play Studios

Executive Producer: Lauren Cascio

Mixer: John Bolen & Ryan Sturup

Assistants: Hermann Thumann