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72andSunny & YouTube Stars Attack Tobacco with 'Left Swipe Dat'

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Music video for the Truth campaign features artists Becky G & Fifth Harmony

72andSunny & YouTube Stars Attack Tobacco with 'Left Swipe Dat'

72andSunny has created a new music video for the truth campaign. The video, “Left Swipe Dat,” is a social attack on tobacco. Research has shown that people are more likely to “left swipe” you if you’re smoking in your profile picture. To fight a social issue with social content, 72andSunny and truth wrote the song “Left Swipe Dat” along with a music video featuring multiple YouTube and Vine influencers. Through this initiative, 72andSunny is helping truth be social, as well as socially relevant, by creating content that resonates with young social media users.

The video features artists Becky G and Fifth Harmony and YouTube stars King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.

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Advertiser: Legacy

Post Production / VFX

Colourist: Gregory Reese @ The Mill

Creative Director: Kevin Lau & Jonah Hall

Executive Producer: Chris Webb, (The Mill) Thatcher Peterson

Flame: Miles Kinghorn, Lisa Tomei

Managing Director: Damian Stevens

Nuke: Josh Bolin, Krystal Chinn, Nick Hiegel

Post Production Company: Timber

Producer: Lauren Loftus

Telecine: The Mill

VFX Supervisor: Nick Hiegel

Creative Agency

Business Affairs: Amy Shah

Chief Creative Officer: Glenn Cole

Copywriter: Rebecca Ullman

Creative Agency: 72andSunny

Designer: Sarah Herron

Group Creative Director: Mick DiMaria, Justin Hooper

Head of TV / Production: Sam Baerwald

Producer: (Sr) Marisa Wasser, Esther Perls BA

Strategist: Josh Hughes, (Jr) Spencer Adrian

Strategy Director: (Group) Matt Johnson, Kasia Molenda

Production Company

Director: Director X

DOP: Omer Ganai

Executive Producer: Missy Galanida

Producer: Clark Jackson

Production Company: DNA


Audio Post Production: Lime Studios

Composer: Adam Schlesinger

Executive Producer: Jessica Locke, Doug DeLuca, Daniel Kellison, Mickey Meyer, Ty Braswell

Music Supervision: JASH

Producer: Nick Veneroso, Celeste Hughey

Sound Mix: Dave Wagg, (Asst) Adam Primack


Edit Assistant: Ryan Andrus

Edit Company: Arcade Edit

Editor: Nick Rondeau, Dean Miyahira

Executive Producer: Damian Stevens, Nicole Visram

Producer: Kirsten Thon-Webb

Genres: Music performance

Categories: Anti drink/drugs/smoking, Corporate, Social and PSAs

72andSunny LA, Fri, 06 Feb 2015 16:57:07 GMT