72andSunny happily announced today that former creative leader of Apple’s global advertising, Scott Trattner, has joined the agency as Executive Creative Director. Trattner recently hails from TBWA/Media Arts Lab and brings with him an enviable portfolio of work.
Since 2004, Trattner has played a key role in the creative development, direction and execution of award-winning ideas for the iPad, iPhone, Mac, iPod, iPod touch, iPod nano, iPod shuffle, iTunes and iCloud. Additionally, Trattner co-created the Mac vs PC campaign, which was touted as campaign of the decade (2000’s) by Adweek. His work has been honoured by the One Show, Communication Arts, Cannes Lions Festival of Creativity, and others.
“Scott’s track record for creating colossal impact on behalf of his clients is second to none,” said 72andSunny CEO John Boiler. “His work has not only shaped one of the biggest brands in the world, but redefined industries and culture in the process. So, our aspirations are totally simpatico.”
“I’ve known John, Glenn and Matt for a long time and have admired their work and approach to creativity. I’m inspired to be joining 72andSunny at such an exciting time of growth and endless potential,” said Scott.
Trattner then embarked on his advertising adventure by working on the Old Navy, Expedia, and Mitsubishi Cars accounts at Deutsch LA. He was trained as a fine artist and holds a masters degree in Art from UCLA.