72andSunny announced today that they have hired Audrey Eden to build the Experiential Marketing practice at 72andSunny.
Eden joins 72andSunny from Deutsch LA where she was EVP of Experiential Marketing, leading efforts for brands such as VW and Target. She orchestrated over 200 events a year for VW, ranging from ride-and-drives to creating VW Area 41 that ended the summer-long sponsorship of the Dave Matthews Band tour. Her body of work also includes experiential work for HTC, American Express and Pedigree.
“As an agency whose mantra is ‘Born Modern,’ we are thrilled to have a creative doer and maker like Audrey at the helm as we grow our experiential practice,” said 72andSunny CEO John Boiler. “With Audrey and this new capability, we’re amplifying our ability to make huge cultural impact and create tangible, exciting experiences.”
“Given the massive level of brand assault on consumer attention, it is more important than ever for brands to be mindful and memorable with every second people are willing to give,” Eden said. “I am thrilled to join 72andSunny because they see every interaction as an opportunity to make an impact in culture.”