72andSunny Sydney Named Creative Partner for Kraft Heinz's Golden Circle

72andSunny Sydney has been named creative partner on Kraft Heinz’s flagship brand Golden Circle following a competitive pitch.

72andSunny will work across a number of projects for Golden Circle this year, as Kraft Heinz launches a marketing campaign for the iconic brand.

“We are excited to join forces with the 72andSunny team to embark on a new journey of creativity and infuse fresh energy to build the future of Golden Circle,” said Sachin Rajpal, head of marketing - beverages, Kraft Heinz.

“We’ve found ambitious and modern partners in the Golden Circle team and have hit the ground running with some fun stuff in the pipeline. It’s exciting to creatively grow this well-loved brand,” said Chris Kay, CEO / partner, 72andSunny APAC.

The appointment follows a number of recent partnerships for 72andSunny including Chubb Insurance and Tooheys Extra Dry, with the latest work for Infigen, Little Creatures and Byron Bay launching in the past few weeks.