72andSunny Sydney Helps Infigen Energy Lead Australia to a Cleaner Future

72andSunny Sydney has unveiled a new brand strategy and visual identity for Infigen Energy, one of Australia’s leading renewable energy companies.

Appointed as creative and brand partner in November last year, 72andSunny has developed Infigen’s brand strategy, visual identity, logo, website, sustainability report and brand purpose film. The Sustainability Report and the website launched last week.

Building on Infigen’s brand purpose of ‘leading Australia to a clean future, today’, the brand strategy showcases Infigen’s sustainability leadership, and demonstrates their unique position in the energy market. Infigen’s strategy of combining renewables with fast-start assets enables Australian businesses to buy clean energy at competitive prices.

“72andSunny have been excellent partners during the design, development and implementation of our brand strategy. Their team is at once creative, rigorous, responsive and highly engaged,” said Peter Campbell, general manager, investor relations, Infigen Energy.

“It isn’t everyday you get to work on brands that are changing the world, so to help define and design the brand that is leading Australia to a clean energy future was truly rewarding,” said Luke Martin, head of product, 72andSunny Sydney.