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72andSunny Rocks on Stage with Epic Guitar Hero Live Reveal


Pulse's Giorgio Testi directs a thrilling first-person trailer for Activision's classic franchise

72andSunny Rocks on Stage with Epic Guitar Hero Live Reveal

When one of the most iconic titles in video game history returns, a game that 40 million people played worldwide annually, its trailer better be good. For the unveiling of Guitar Hero Live, Activision tapped 72andSunny to create a game trailer that doesn’t show you just what it’s like to play the game, but what you’ll actually experience in the game.

The Guitar Hero franchise returns from a five-year absence, and is expected to be one of the most anticipated launches of the year. In both the new game and the game trailer, Activision and 72andSunny flipped the camera to give players a first-person vantage point, putting them directly on the stage. Say goodbye to cartoon avatars -- the new Guitar Hero Live trailer and game was created with live-action film. Players perform in a real band, in front of real crowds who react in real time to the performance.

"The creative center of both Guitar Hero Live and the trailer for the game is about bringing to life the visceral thrill and terror of being up there in front of thousands of people," said Tim Ellis, Chief Marketing Officer of Activision Publishing, Inc.

The trailer was a close collaboration between Activision, developer Freestyle Games, and 72andSunny. To capture the experience for the trailer, 72andSunny, with director Giorgio Testi and co-director and game developer Jamie Jackson at the helm, shot additional footage from the live-action shoots for the game, including scenes that put the player backstage, fighting off stage fright, ready to start the show.

Activision’s Guitar Hero Live targets modern gamers with an experience that includes GHTV, the world’s first playable music video network, as well as a redesigned guitar controller that makes it both easier to learn for beginners and harder to master for veterans. In addition to major video game consoles, the full game can also be experienced on select mobile devices.  


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Genres: Music performance

Categories: Sports and Leisure, Gaming

72andSunny LA, Wed, 15 Apr 2015 10:25:34 GMT