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72andSunny Releases Inspiring 'My Climb. My Story' Series for Coors Light

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The first content pieces centres on 'Shezi', a fashion designer and entrepreneur whose career was derailed due to a heart tumour

 72andSunny Releases Inspiring 'My Climb. My Story' Series for Coors Light

As its first branded content, Coors Light is unveiling an online content series, titled “My Climb. My Story” that centres on real-life accounts of resilient people who continually “climb on” by overcoming personal challenges.

The first content piece, which breaks today, centres on “Shezi,” a fashion designer and entrepreneur whose career was derailed due to a heart tumour last year. Just as he received funding for his own clothing line, Shezi’s health complications brought everything to a halt. Shezi required an immediate operation and while focusing on his health, he lost the space to open his shop. Despite this initial setback, Shezi’s passion for fashion design motivated him through recovery, pushing himself to exceed his doctors’ expectations, including walking five times a days instead of the prescribed three after his surgery. Shezi has since made a full recovery and opened his own shop in Los Angeles, titled “OU:RS.” Shezi’s designs are also available for purchase online.

“Shezi” will debut on its Facebook, Twitter, Instagram and YouTube accounts with more online films rolling out in the next year.


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Client

Advertiser: Coors Light

Associate Marketing Manager: Jamie Lugo

Chief Marketing Officer: David Kroll

Marketing Communications Manager : Scott Bussen

Marketing Director: Elina Vives

Senior Manager Marketing: Danielle Rappoport

Production Company

Creative Director: Evan De Haven

Director: Daniel Addelson

DOP: Logan Triplett

Production Company: HECHO EN 72

Line Producer: Brian Armstrong

Offline

Editor: Daniel Addelson, Aaron Leichter, Amanda Tuttle and Stevo Chang

Creative Agency

Brand Director: Andrew Krensky

Brand Manager: Jena Casiean

Business Affairs: Noah Winter

Community Management: Sofia Hexsel

Creative Agency: 72andSunny

Data Strategist: Annie Yuan

Group Creative Director: Frank Hahn

Group Strategy Director: Matt Johnson

Senior Designer: Gabo Curielcha

Strategist: Chelsea Gilroy

Strategy Director: Robyn Pocrnich

Writer: Francisco Puppio

Genres: People, Storytelling

Categories: Beers, Alcoholic Beverages

72andSunny NY, Mon, 10 Oct 2016 09:40:20 GMT