72andSunny Partners with Diageo to Launch Johnnie Walker Singapore Campaign

Johnny Walker and 72andSunny Singapore have launched a series of high-visibility out-of-home and digital brand ads, rolling out across Singapore from last week. The posters feature Johnnie Walker’s classic bottle and iconography applied in a fresh new visual language with provocative headlines that challenge Singaporeans to never stop going places.

As one of the world’s most iconic and popular whiskies, Johnnie Walker has an over 200-year heritage, and is re-invigorating the brand to recruit a new generation of progressive drinkers.

This latest brand campaign is the work of 72andSunny Singapore. The agency won a cross-agency pitch, clinching the contract to work with Diageo, as the brand owner of Johnnie Walker. 72andSunny’s remit includes helping steer Johnnie Walker’s brand campaigns and key moments in culture for several markets across the region.

Ida Siow, president, 72andSunny, said: “We could not be happier to toast this partnership. Johnnie Walker is a big bold whisky and we have a team with fire in our bellies who share their bold brand ambition moving forward.” Daniel Ko, Creative Director, 72andSunny added, “With pun fully intended, we’re thirsting for what’s to come. We had our first sip, and I can’t wait for more.”

This win comes on the back of 72andSunny’s recent wins as OPPO’s global brand partner and re-appointment as Carousell’s 2021 brand agency in the last month.