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72andSunny Opens A Portal To The World Of Skylanders

28/04/2014
Advertising Agency
Los Angeles, USA
338
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Animated spot for Activision brings the Skylanders realm to the real world

Activision is redefining the toys-to-life phenomenon with another ground-breaking innovation, Skylanders Trap Team, which will be available this October. In Skylanders Trap Team, kids are placed at the center of the story as they go on an epic adventure. Portal Masters seek out and defeat the most wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in magical Traps.

To announce the new game, Activision teamed up with 72andSunny to create a cinematic trailer. In “The Discovery”, a young boy and his little sister set off on a journey to help the Skylanders find a magic crystal that will help them trap the bad guys and use their powers to restore order to Skylands.




Credits

Activision
Chief Executive Officer: Eric Hirshberg
Chief Marketing Officer: Tim Ellis
SVP of Marketing: John Coyne
Director of Consumer Marketing: Hjalmar Hedman
Consumer Marketing Manager: Eneida Mejia
 
72andSunny
Partner, Chief Creative Officer: Glenn Cole
Executive Creative Director: Frank Hahn
Creative Director/Writer: Tim Wolfe
Creative Director/Designer: Peter Vattanatham,
Senior Designer: Travis Swingler
Junior Writer: Taylor Black
Director of Film Production: Sam Baerwald
Film Producer: Kara Fromhart
Group Business Affairs Director: Amy Jacobsen
Business Affairs Coordinator: Amy Shah
Group Brand Director: Mike Parseghian
Senior Brand Manager: Torie Gleicher
Brand Manager: Tashi Oszvald
Brand Coordinator: Erica Goitia
Strategy Director: Bryan Smith
Lead Strategist: John Graham
Junior Strategist:  Daniel Teng
 
Production Company: Interrogate
Director: Albert Kodagolian
Executive Producers: George Meeker & Jeff Miller
Producer: Daniel Dubiecki
 
Animation: Panda Panther
Director/Creative Directors: Jonathan Garin and Naomi Nishimura
Head of Production: Amy Fahl
Producer: Kate Johnson
 
Editorial: Cut + Run
Editor: Steve Gandolfi
Executive Producer: Carr Schilling
Producer: Amburr Farls
 
Visual Effects: Moving Picture Company
Artist: Benji Davidson
Executive Producer: Asher Edwards & Elexis Stern
Producer:  Abisayo Adejare
 
Music & Sound Design: Human Music
Composer: Gareth Williams
Producer:  Jonathan Sanford
 
Mix: Lime Studios
Mixer: Zac Fisher
Producer: Susie Boyajan
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