Wed, 03 Sep 2014 14:24:19 GMT
Leading up to the release of Activision's 'Destiny', 72andSunny has created 'Planet View'.
Created with Google technologies, 72andSunny created the Planet View experience, a way to discover the expansive worlds of Destiny using the familiar exploration tools from Google, giving fans an immersive first look of Destiny's actual in-game locations on Mars, Venus and the Moon.
MediaMonks worked closely with 72andSunny and developed the implementation of the worlds and storylines within a framework of everyday Google tools and products. The end result is a user experience that’s both instantly recognisable while still offering a completely new and exploratory framework for the legions of fans, including rewards and incentives for those who explore all planets.
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Production Company: MediaMonks
Creative Agency: 72andSunny
CEO: John Boiler
Chief Creative Officer: Glenn Cole
Copywriter: Tim Wolfe, Ryan Iverson
Designer: Peter Vattanatham, Garrett Jones (Lead), Vincent Barretto
Executive Creative Director: Frank Hahn
Executive Producer: Eric Bixon
Group Account Directors: Amy Jacobsen
Producer: Celeste Jones (snr)
Categories: Dating, Sports and Leisure72andSunny LA, Wed, 03 Sep 2014 14:24:19 GMT