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72andSunny One-ups Google Street View with 'Planet View' for Destiny

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Explore the worlds of Activision's upcoming game

72andSunny One-ups Google Street View with 'Planet View' for Destiny

Leading up to the release of Activision's 'Destiny', 72andSunny has created 'Planet View'.

Created with Google technologies, 72andSunny created the Planet View experience, a way to discover the expansive worlds of Destiny using the familiar exploration tools from Google, giving fans an immersive first look of Destiny's actual in-game locations on Mars, Venus and the Moon. 

MediaMonks worked closely with 72andSunny and developed the implementation of the worlds and storylines within a framework of everyday Google tools and products. The end result is a user experience that’s both instantly recognisable while still offering a completely new and exploratory framework for the legions of fans, including rewards and incentives for those who explore all planets.


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Client

Advertiser: Activision

Brand: Destiny

Production Company

Production Company: MediaMonks

Creative Agency

Creative Agency: 72andSunny

CEO: John Boiler

Chief Creative Officer: Glenn Cole

Copywriter: Tim Wolfe, Ryan Iverson

Designer: Peter Vattanatham, Garrett Jones (Lead), Vincent Barretto

Executive Creative Director: Frank Hahn

Executive Producer: Eric Bixon

Group Account Directors: Amy Jacobsen

Producer: Celeste Jones (snr)

Categories: Dating, Sports and Leisure

72andSunny LA, Wed, 03 Sep 2014 14:24:19 GMT