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72andSunny New York Launches First Campaign for BetMGM

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The campaign is a celebration of opinionated sports fans who rally behind their favourite teams

72andSunny New York Launches First Campaign for BetMGM

Continuing on its successful rebranding launch of the BetMGM app, sports betting and online gaming venture, Roar Digital LLC, is set to debut its first-ever broadcast advertising campaign, Opinions, made in partnership with newly appointed creative agency 72andSunny New York.

In today’s era of constant chatter, there are endless opinions that sports fans must navigate daily. From celebrities to sportscasters to friends and even enemies, everyone seems to have their own take about which teams will reign victorious and which will fail.

“The work 72andSunny New York did on this campaign captures the true essence of the opinionated sports fan and shows that the reimagined BetMGM is the perfect outlet to showcase his or her confidence in their favorite teams,” said Matt Prevost, Chief Marketing Officer, Roar Digital. “The ads are fast, creative and give fans the chance to really believe in their favorite teams, and ultimately their bets.”

“BetMGM is changing the way that sports fans engage with each other and with their favorite teams,” said Lilian Tomovich, Chief Experience & Marketing Officer, MGM Resorts. “The Opinions campaign presents an entertaining and creative narrative that will help bring our new platform to a widespread audience.”

Opinions highlights some of the biggest personalities in sports culture, including former professional football player Charles Woodson, former NBA player and sports commentator Kenny Smith, comedian Michael Rappaport and even real sports fans who have seemingly endless sports opinions. Television broadcast advertisements will feature 15, 30 and 60-second commercial spots to accompany out-of-home and digital placements.

“BetMGM is bringing their brand of entertainment, swagger and trusted experience to the mobile sports betting world,” said Bryan Rowles, Executive Creative Director and Partner, 72andSunny New York. “We all love to broadcast our opinions, musings and gut feelings about outcomes in sports, but opinions don't mean anything until you place a bet. That's when opinion turns to belief!”

Opinions will air beginning today on broadcast television and is live in print, Out-of-Home and digitally in New Jersey.

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Client: BetMGM


Agency: 72andSunny New York


Production: Epoch Films

Director: Zachery Heinzerling

Editorial: Exile, Max Koepke

Post Production

Post Production / VFX: MPC


Mix and recording: Sonic Union

Music: Found Objects


Media: Ocean Medi

Categories: Media and Entertainment, Online

72andSunny NY, Tue, 17 Sep 2019 11:28:25 GMT