72andSunny Named Agency of Record for Coors Family of Brands

MillerCoors announced today it has named 72andSunny as its advertising and digital agency of record for the Coors Family of Brands. Based in LA, 72andSunny will begin work immediately on Coors Light and Coors Banquet.

“This agency review was incredibly competitive, with three outstanding agencies showing an amazing depth of strategic thinking and creativity,” said MillerCoors CMO David Kroll. “72andSunny was awarded the business based on a clear ability to build brands that speak with a bold intensity and distinct POV. They demonstrated an inherent understanding of today’s drinker and how to engage them in a multi-channel, unplugged world. I truly appreciated their competitive grit and drive to build brands that define their respective categories.”

Over the past several years, Coors Light became the second best-selling beer in the country, thanks to the promise of delivering Rocky Mountain cold refreshment. Coors Banquet volume has grown for the past eight years as beer drinkers have embraced the brand’s timeless western masculinity.

“Our entire agency was galvanized to win this business and collaborate with MillerCoors to further build these two iconic brands,” said John Boiler, founder and CEO of 72andSunny. “Both brands have amazing histories and brewing tradition, giving them great stories to tell. We can’t wait to get to work doing just that.”