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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

72andSunny Melts an Ice Hotel in Carl's Jr. Ad That's Too Hot to Handle

01/04/2015
Advertising Agency
Los Angeles, USA
119
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Victoria’s Secret model Sara Sampaio heats up this saucy new spot

From the duo that brought you the viral-hit “Au Naturel” featuring Carl’s Jr. All-Natural Burger, starring Charlotte McKinney, comes a TV spot that’s “Too Hot to Handle” announcing fast food’s hottest burger, El Diablo. The new ad from 72andSunny showcases the bold and spicy flavors of El Diablo, starring 2014 Sports Illustrated Swimsuit Issue Rookie of the Year and Victoria’s Secret model Sara Sampaio. 

The ad opens on sultry Portuguese-born model enjoying a Thickburger El Diablo in an ultra chic ice hotel. After a few bites of the fiery burger, it’s hard for anyone to keep their cool, even in a freezing-cold ice bar. As Sara, and the burger, turn up the heat, the ice begins to melt around them. 


Brand
Agency / Creative