Fri, 24 Apr 2015 10:57:32 GMT
Imagine a world where DNA enhancement, voluntary limb replacement and retinal chips available for purchase are modern luxuries. If it feels futuristic and inconceivable, just take a look around you. In a new documentary-style short from 72andSunny, the world’s not-so-distant dystopian future is fully realized as technology is merged with—and eventually exchanged for—parts of the human body.
The film, titled “Ember,” begins by connecting today’s realities of doping and steroids, wearable technology and bionics to a future society where modified athletes are eligible to compete, brain-to-brain connections are possible and organ replacements become elective, aesthetic operations.
72andSunny uses both real news clips and live action footage to fully capture the past and realize the future of technological advancements and its effects on humanity. The film supports the launch of Call of Duty: Black Ops 3, Call of Duty’s most popular sub-brand and one of Activision’s most highly-anticipated game launches this year. Unlike traditional marketing efforts, “Ember” generates excitement for Black Ops 3 by exposing cultural truths of today and connecting them to the world of the game.
view more - Creative
Head of TV / Production: Sam Baerwald
Business Manager: Kelly Ventrelli, Beau Thomason, Casey Brown
CEO: John Boiler
Chief Creative Officer: Glenn Cole
Chief Strategy Officer: Matt Jarvis
Copywriter: Jed Cohen
Creative Agency: 72andSunny
Executive Creative Director: Frank Hahn
Executive Producer: Dan Ruth
Head Strategist: Daniel Teng
Producer: Shannon Worley
Production Manager: (CPO) Tom Dunlap
Senior Copywriter: Kako Mendez
Senior Designer: Robbin Ingvarsson
Strategy Director: John Graham
Genres: Visual VFX
Categories: Sports and Leisure, Gaming72andSunny LA, Fri, 24 Apr 2015 10:57:32 GMT