72andSunny Launches Action-packed Planet-hopping Trailer for Destiny
To introduce a mainstream audience to Destiny and it's in-game experience of planet-hopping adventures with their friends, 72andSunny created a cinematic 2:00 live-action trailer centering on a Fireteam's epic, action-packed road trip across our Solar System to face our enemies, take back what is ours and, in the end, Become Legend.
The trailer was directed by filmmaker Joseph Kosinski (Oblivion and Tron:Legacy), who previously directed acclaimed video game spots for Halo (Starry Night) and Gears of War (Mad World.) While most modern sci-fi/action-adventure entertainment relies heavily on CGI locations, Kosinski found success on Oblivion in making impossible worlds feel real by shooting as much in-camera as possible. He brought that same approach to bringing Destiny's worlds to life, sending the team to shoot in remote locations in Mexico, Arizona, and Utah to stand in for the future versions of our Moon, Venus, and Mars.
Many of Hollywood's best are also included - Academy Award winning DP, Claudio Miranda (Life of Pi), Academy Award winning VFX studio, Digital Domain, Academy Award nominated FX studio, Legacy Effects, and Academy Award winning sound designer, Per Hallberg (Skyfall, the Bourne franchise.)
The trailer features the 'Immigrant Song' by Led Zeppelin, a band notorious for rarely letting any of their music get licensed, let alone what's arguably their most famous and iconic track.
The levitating AI character of the Ghost is voiced by Peter Dinklage (Game of Thrones, X-Men: Days of Future Past), who plays the same character in the game.
Credits
Client: Activision Publishing
Chief Executive Officer: Eric Hirshberg
Chief Marketing Officer: Tim Ellis
Senior VP of Consumer Marketing: Todd Harvey
VP of Consumer Marketing: Ryan Crosby
Senior Manager of Consumer Marketing: Alonso Velasco
Associate Manager of Consumer Marketing: Pam Caironi
Agency: 72andSunny
Chief Executive Officer: John Boiler
Chief Creative Officer: Glenn Cole
Chief Strategy Officer: Matt Jarvis
Chief Production Officer: Tom Dunlap
Head of Production: Sam Baerwald
Executive Creative Director: Frank Hahn
Creative Director, Writer: Tim Wolfe
Creative Director, Designer: Peter Vattanatham
Lead Designer: Garrett Jones
Copywriter: Ryan Iverson
Art Director: Vincent Barretto
Senior Producer: Eric Rasco
Production Coordinator: Michael Quinones
Group Brand Director: Mike Parseghian
Brand Director: Eli Hoy
Brand Manager: Morgan Murray
Brand Coordinator: Kirbee Fruehe
Director of Business Affairs: Amy Jacobsen
Business Affairs Manager: Kelly Ventrelli
Business Affairs Coordinator: Amy Shah
Production Company: RESET Content
Director: Joseph Kosinski
DP: Claudio Miranda
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Julien Lemaitre
Costumes: Legacy Effects
Effects Supervisor : J. Alan Scott
Key Artists: Vance Hartwell, Aina O' Kane, Marilyn Chaney, Greg Smith, Won Song
Editorial Company: Union Editorial/Circus
Editor: Jono Griffith
Assistant Editor: Jedidiah Stuber
Executive Producer/President: Michael Raimondi
Senior Producer: Joe Ross
VFX: Digital Domain
Chief Creative Officer / Senior VFX Supervisor: Eric Barba
Senior Producer: Carla Attanasio
Producer: Charles Bolwell
Senior VFX Coordinator: Alex Michael
CG Supervisor: Greg Teegarden
Compositing Supervisor: Dan Akers
Animation Director: Steve Preeg
FX Lead: Eddie Smith
CG Lead: Daisuke Nagae
On-Set/Data Integration: Viki Chan
Art Director/AFX: Cody Williams
President, Advertising & Games: Rich Flier
Executive Producer/Head of Production: Scott Gemmell
Sound Design: Formosa Group
Supervising Sound Editor: Per Hallberg, M.P.S.E.
1st Assistant Sound Editor: Philip D. Morrill
Sound Designer: Ann Scibelli, M.P.S.E.
Sound Designer: Jon Title, M.P.S.E
Mix: LIME
Mixer: Rohan Young
Assistant: Jeff Malen
