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72andSunny Launches Action-packed Planet-hopping Trailer for Destiny

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Joseph Kosinski shoots an epic live-action trailer for the release of Activision's newest IP

72andSunny Launches Action-packed Planet-hopping Trailer for Destiny

To introduce a mainstream audience to Destiny and it's in-game experience of planet-hopping adventures with their friends, 72andSunny created a cinematic 2:00 live-action trailer centering on a Fireteam's epic, action-packed road trip across our Solar System to face our enemies, take back what is ours and, in the end, Become Legend. 

The trailer was directed by filmmaker Joseph Kosinski (Oblivion and Tron:Legacy), who previously directed acclaimed video game spots for Halo (Starry Night) and Gears of War (Mad World.) While most modern sci-fi/action-adventure entertainment relies heavily on CGI locations, Kosinski found success on Oblivion in making impossible worlds feel real by shooting as much in-camera as possible. He brought that same approach to bringing Destiny's worlds to life, sending the team to shoot in remote locations in Mexico, Arizona, and Utah to stand in for the future versions of our Moon, Venus, and Mars.

Many of Hollywood's best are also included - Academy Award winning DP, Claudio Miranda (Life of Pi), Academy Award winning VFX studio, Digital Domain, Academy Award nominated FX studio, Legacy Effects, and Academy Award winning sound designer, Per Hallberg (Skyfall, the Bourne franchise.)

The trailer features the 'Immigrant Song' by Led Zeppelin, a band notorious for rarely letting any of their music get licensed, let alone what's arguably their most famous and iconic track.

The levitating AI character of the Ghost is voiced by Peter Dinklage (Game of Thrones, X-Men: Days of Future Past), who plays the same character in the game.


Client: Activision Publishing

Chief Executive Officer: Eric Hirshberg

Chief Marketing Officer: Tim Ellis

Senior VP of Consumer Marketing: Todd Harvey

VP of Consumer Marketing: Ryan Crosby

Senior Manager of Consumer Marketing: Alonso Velasco

Associate Manager of Consumer Marketing: Pam Caironi


Agency: 72andSunny

Chief Executive Officer: John Boiler

Chief Creative Officer: Glenn Cole

Chief Strategy Officer: Matt Jarvis

Chief Production Officer: Tom Dunlap

Head of Production: Sam Baerwald

Executive Creative Director: Frank Hahn

Creative Director, Writer: Tim Wolfe

Creative Director, Designer: Peter Vattanatham

Lead Designer: Garrett Jones

Copywriter: Ryan Iverson

Art Director: Vincent Barretto

Senior Producer: Eric Rasco

Production Coordinator: Michael Quinones

Group Brand Director: Mike Parseghian

Brand Director: Eli Hoy

Brand Manager: Morgan Murray

Brand Coordinator: Kirbee Fruehe

Director of Business Affairs: Amy Jacobsen

Business Affairs Manager: Kelly Ventrelli

Business Affairs Coordinator: Amy Shah


Production Company: RESET Content

Director: Joseph Kosinski

DP: Claudio Miranda

Managing Director: Dave Morrison

Executive Producer: Jeff McDougall

Producer: Julien Lemaitre


Costumes: Legacy Effects

Effects Supervisor : J. Alan Scott

Key Artists: Vance Hartwell, Aina O' Kane, Marilyn Chaney, Greg Smith, Won Song

Editorial Company: Union Editorial/Circus

Editor: Jono Griffith

Assistant Editor: Jedidiah Stuber

Executive Producer/President: Michael Raimondi

Senior Producer: Joe Ross


VFX: Digital Domain

Chief Creative Officer / Senior VFX Supervisor: Eric Barba                      

Senior Producer:  Carla Attanasio                   

Producer: Charles Bolwell                      

Senior VFX Coordinator: Alex Michael                       

CG Supervisor: Greg Teegarden                      

Compositing Supervisor:  Dan Akers              

Animation Director:  Steve Preeg                    

FX Lead: Eddie Smith                    

CG Lead:  Daisuke Nagae            

On-Set/Data Integration:  Viki Chan               

Art Director/AFX:  Cody Williams                      

President, Advertising & Games:  Rich Flier             

Executive Producer/Head of Production:  Scott Gemmell                          


Sound Design: Formosa Group

Supervising Sound Editor: Per Hallberg, M.P.S.E.                                     

1st Assistant Sound Editor: Philip D. Morrill

Sound Designer: Ann Scibelli, M.P.S.E.

Sound Designer:  Jon Title, M.P.S.E



Mixer: Rohan Young 

Assistant: Jeff Malen

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Genres: Action, Comedy, Visual VFX, Animation

Categories: Sports and Leisure, Gaming

72andSunny LA, Fri, 05 Sep 2014 08:52:44 GMT