72andSunny continues to strengthen its Southeast Asia offering with the hire of its first executive strategy director, Ida Siow, in Singapore.
Ida joins the team from JWT where she held a dual role as the head of planning for Singapore and Southeast Asia, working across the agency’s brands including Friso, HSBC, Navy and the recently-launched Singapore Bicentennial. She comes to 72andSunny with a wealth of experience gained from Singapore, China and the UK.
“We met Ida and realised very quickly she was the one. Her entrepreneurial energy, inspiring smarts, infectious drive, and above all, a desire to build something different, while having fun doing it, made her the ideal last piece in our Singapore jigsaw. We are stoked she is on board.” said Chris Kay, president and partner, 72andSunny APAC.
“Ida is as sharp, well-connected and well-respected in the industry as they come - and one of the nicest humans. She completes our leadership team in Singapore and we’re all beyond excited to have her join us.” said Johnny Tan, executive creative director, 72andSunny APAC .
An award-winning strategist, Ida’s career includes her work at BBH London on The Guardian newspaper’s first brand repositioning in 25 years (awarded Gold at Cannes Lions), as well as driving strategy for multinationals The Coca Cola Company, UPS and Wyeth along with a number of local brands during her time as planning partner at Ogilvy & Mather Shanghai.
She has also worked at DDB Singapore and was named in Campaign Asia’s ‘40 under 40’ list of changemakers. Prior to her career in advertising, Ida worked in the Singapore government sector as the deputy head of investment policy at the Ministry of Finance and as a policy analyst at the Ministry of Information, Communications and the Arts.
“I was immediately drawn to 72andSunny’s spirit of courageous creativity. It’s what I love most about our business. Their unique mix of spark and substance, anchored by a brilliantly diverse core team, feels like a game changer. I had to say yes,” said Ida.