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72andSunny Goes Au Naturel for Carl's Jr.'s Super Sexy Super Bowl Spot

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Swimsuit model Charlotte McKinney turns heads in ad directed by RSA's Jake Scott

72andSunny Goes Au Naturel for Carl's Jr.'s Super Sexy Super Bowl Spot

Carl’s Jr. has launched its new Super Bowl spot, airing in the Big Game on Feb. 1st and live online now. In the commercial ‘Au Naturel,’ Carl’s Jr. and swimsuit model Charlotte McKinney are stripping down and going all-natural for the first time ever.

Within the ad, which supports the launch of the All-Natural Burger, McKinney saunters through a bustling farmers market, seemingly naked and hidden by strategically placed produce. After a series of carefully-crafted shots with a variety of sensual fruits, McKinney comes to the center of the frame to reveal that there’s nothing between her and her… all-natural charbroiled burger. The spot nods to the classic scene in Austin Powers 2, where Mike Myers and Elizabeth Hurley cover themselves with everyday items.

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Composer: Chris Winston

Sound Design: On Music & Sound

Production Company

Director: Jake Scott

Executive Producer: Tracie Norfleet

Producer: David Mitchell

Production Company: RSA Films

Production Manager: Elicia Laport

Post Production / VFX

CG: Jonathan Vaughn

Colourist: Mike Pethel @ CO3

Executive Producer: Asher Edwards

Post Production Company: JAMM Visual

Senior Producer: Matt Moran

VFX Supervisor: Jake Montgomery, Andy Boyd


Edit Assistant: Devon Bradbury

Edit Company: Whitehouse Post

Editor: Rick Lawley

Executive Producer: Joni Williamson

Producer: Evan Cunningham

Creative Agency

Business Affairs: Audra Brown, Maggie Pijanowski

Chief Creative Officer: Glenn Cole

Copywriter: Reilly Baker

Creative Agency: 72andSunny

Designer: Esther Kim

Executive Producer: Molly McFarland

Group Creative Director: Justin Hooper, Mick DiMaria

Head of Content Production: Taylor Stockwell

Head of TV / Production: Sam Baerwald

Producer: Brooke Horne

Strategist: Eddie Moraga

Strategy Director: Matt Johnson

Genres: Comedy

Categories: Fast food, Retail and Restaurants

72andSunny LA, Thu, 22 Jan 2015 10:01:25 GMT