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72andSunny for Carl's Jr. & Hardee's

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'Texas Toast Breakfast Sandwich' & 'Strawberry Pop-Tart Ice Cream Sandwich' launched in two spots

72andSunny for Carl's Jr. & Hardee's

Today, Carl’s Jr. and Hardee’s announced their newest menu items with ads from 72andSunny. 


Hardee’s unveiled the return of its Texas Toast Breakfast Sandwich through an ad featuring bull rider and proud Texas native, Douglas Duncan. As the latest spot in their hunger campaign, “Toast is Bigger” reintroduces the Texas-sized breakfast to the Hardee’s morning menu. Featuring two slabs of buttery, grilled Texas toast piled high with egg, American cheese, and a choice of sausage, bacon or ham, the chain’s line of Texas Toast Breakfast Sandwiches is sure to satisfy the biggest of breakfast appetites.

 

 

Due to popular demand, Carl’s Jr. also premiered the long-awaited Strawberry Pop-Tarts Ice Cream Sandwich today with a new commercial. Made by hand in-restaurant, the Strawberry Pop-Tarts Ice Cream Sandwich from Carl’s Jr. features hand-scooped, premium vanilla ice cream centered between a halved Strawberry Pop-Tart pastry. Originally tested in April in a handful of Southern California Carl’s Jr. locations, the dessert item went viral with fan buzz on Twitter and Facebook, and hit the mainstream across local news and late night TV. 

 

 

Credits

 

TEXAS TOAST BREAKFAST SANDWICH - 'Toast is Bigger'


AGENCY: 72andSunny
Glenn Cole                     Chief Creative Officer/Partner
Matt Jarvis                    Chief Strategic Officer/Partner
Mick DiMaria                 Creative Director
Justin Hooper                 Creative Director
Mark Maziarz                Lead Writer
Gabo Curielcha                Designer
Sam Baerwald                Director of Film Production
Molly McFarland                Senior Film Producer
Brooke Horne                Film Producer
Matt Johnson                Group Strategy Director
Josh Hughes                Strategist
Latanya Ware                Business Affairs Manager
Sherri Chambers                Group Brand Director
Alexis Varian                Brand Director
Mandy Hein                Brand Manager
Tim Sekiguchi                Brand Coordinator
Emily Hodkins                Communications Manager


Production Company: Christina Productions 
Justin Hooper - Director
Christina Ritzmann- EP
Jenny Lenz- Line Producer


Editorial: Cosmo Street
Jeff Grippe – Editor
Producer – Patty Paz


Online/VFX: Brickyard VFX
George Fitz - Lead VFX Artist
Diana Young Head of Production - VFX Producer


Telecine: Co3
Mike Pethel – Artist
Matt Moran - Producer


Sound Design/Mix: On Music and Sound
Chris Winston – Sound Design and Mixer


Music:
“High Noon”
Composer – Stephan Sechi (ASCAP)


Publisher: 615 Trax (ASCAP)


Pop-Tart Ice Cream Sandwich - 'Pop-Tart Odyssey'


AGENCY: 72andSunny
Glenn Cole                     Chief Creative Officer/Partner
Matt Jarvis                    Chief Strategic Officer/Partner
Mick DiMaria                 Creative Director
Justin Hooper                 Creative Director
Mark Maziarz                Lead Writer
Gabo Curielcha                Designer
Sam Baerwald                Director of Film Production
Molly McFarland                Senior Film Producer
Brooke Horne                Film Producer
Matt Johnson                Group Strategy Director
Josh Hughes                Strategist
Latanya Ware                Business Affairs Manager
Sherri Chambers                Group Brand Director
Alexis Varian                Brand Director
Mandy Hein                Brand Manager
Tim Sekiguchi                Brand Coordinator
Emily Hodkins                Communications Manager

 

Production Company: Christina Productions 
Justin Hooper - Director
Christina Ritzmann- EP
Jenny Lenz- Line Producer


Editorial: Cosmo Street
Justin Trovato – Editor
Patty Paz - Producer


Online/VFX: Brickyard VFX
George Fitz - Lead VFX Artist
Diana Young Head of Production - VFX Producer


Telecine: Co3
Mike Pethel – Artist
Matt Moran - Producer


Sound Design/Mix: On Music and Sound
Chris Winston – Sound Design and Mixer


Music:
"ALSO SPRACH ZARATHUSTRA" 
Composer - Richard Strauss
Publisher - Edition Peters Group

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72andSunny LA, Tue, 30 Jul 2013 09:29:59 GMT