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72andSunny Delivers What's Next with New Samsung Launch Film Starring Rita Ora

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Anonymous Content's Mark Romanek & Malcolm Venville shoot film for the Galaxy S6 Edge release

72andSunny Delivers What's Next with New Samsung Launch Film Starring Rita Ora

Whether it’s the first drop on a rollercoaster, the first swing at the birthday piñata or the first performance on stage, the anticipation for what’s next always pays off. 72andSunny’s new brand campaign for Samsung’s highly anticipated Galaxy S6 and Galaxy S6 Edge release brings those feelings to life.

The “Next is Now” campaign will support one of the biggest Samsung Global launches in recent years, the completely redesigned Galaxy S6. In its first work since being named to the Samsung Global roster, “Next is Now” will involve international media including broadcast, digital, experiential, OOH and retail activations led by 72andSunny.

To emphasize the Samsung Galaxy S6 and S6 Edge’s cutting edge design and technology, including its wireless charging, 72andSunny reminds us all of that future can be in your hands now.

“Anticipation,” a 60-second spot that will air online and on broadcast, follows several individuals’ suspenseful journeys through life’s intimate and public moments, highlighting the Galaxy S6’s role in the excitement. One of the characters in the ad is British singer-songwriter, Rita Ora, who can be seen in studio recording her verses on Charles Hamilton's "New York Raining," their latest single together. Miss Ora has also recently performed her Oscar nominated song "Grateful" at the 2015 Academy Awards in March and appeared on the latest season of "the Voice" UK edition."

“I’ve always been passionate about brave, bold design,” said Ora. “Partnering with Samsung for the Galaxy S6 and S6 Edge is especially exciting to me because the product combines my love for design with the most innovative technology.” 

72andSunny’s was named to Samsung’s global roster in 2014 and its work for the Galaxy S6 marks its fifth Galaxy S phone launch with the company.

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Post Production / VFX

Post Production Company: The Mill

Production Company

Director: Mark Romanek, Malcolm Venville

DOP: Bradford Young, Jeff Cronenweth

Executive Producer: SueEllen Clair , Eric Stern

Head of Production: Blake DeRoss

Production Manager: Timothy Kreis, Jeff Michael

Line Producer: Scott Kaplan, Julien Lemaitre


Edit Assistant: Andy Trecki

Edit Company: Arcade Editorial

Editor: Paul Martinez, Sean Lagrange, Andrew Legget

Executive Producer: Damian Stevens, Nicole Visram

Producer: Jamie Lynn

Creative Agency

Business Affairs: Christine Claussen, Lara Drew, Casey Brown, Noah Winter

CEO: John Boiler

Creative Agency: 72andSunny LA

Designer: Arnau Bosch

Executive Creative Director: Bryan Rowles

Executive Producer: Nicole Haase

Group Creative Director: Martin Ringqvist, Michael Bryce

Head of TV / Production: Sam Baerwald

Producer: (Sr.) Angelo Mazzamuto, (Jr.) Nadia Economides

Senior Copywriter: Adam Szajgin

Senior Designer: Justin Wright

Strategist: (Sr.) Maria Galleriu

Strategy Director: Tom Johnstone

Genres: People

Categories: Phones, Consumer Electronics

72andSunny LA, Mon, 13 Apr 2015 10:43:16 GMT