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72andSunny Cures Hangover Hunger in New Carl's Jr. & Hardee's Spot

Creative 565 Add to collection

Anonymous' Joachim Back shoots model Olivia Frischer to launch new sandwich

72andSunny Cures Hangover Hunger in New Carl's Jr. & Hardee's Spot

If there’s one thing that saves a good night from a bad morning after, it’s a great breakfast sandwich. 

In a spot by 72andSunny for Carl’s Jr. and Hardee’s newest breakfast sandwich, model Olivia Frischer saves the day as the divine deliverer of the Grilled Cheese Breakfast Sandwich. Even if you wake up in a bathtub or on the front lawn getting sprayed in the face by a sprinkler, this new breakfast sandwich has you covered. 

The ad is directed by Oscar-winning director Joachim Back, who gives the morning-after chaos a lyrical feel.



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Client

Advertiser: Carl's Jr. & Hardee's

Post Production / VFX

Colourist: Mike Pethel @ CO3

Post Production Company: Brickyard

Producer: Diana Young, (CO3) Matt Moran

VFX Supervisor: George Fitz

Creative Agency

Business Affairs: Audra Brown, Maggie Pijanowski, Calli Howard

Chief Creative Officer: Glenn Cole

Chief Strategy Officer: Matt Jarvis

Copywriter: Teddy Miller

Creative Agency: 72andSunny

Designer: (Lead) Anthony Alvarez

Executive Producer: Molly McFarland

Group Creative Director: Justin Hooper , Mick DiMaria

Head of TV / Production: Sam Baerwald, (Coordinator) Taylor Stockwell

Producers: Brooke Horne

Strategist: Josh Hughes

Strategy Director: Matt Johnson

Production Company

Director: Joachim Back

Executive Producer: Eric Stern

Producer: Brian Quinlan

Production Company: Anonymous Content

Music

Arranger: Judson Crane

Executive Producer: Genevieve Vincent

Music Production: Walker

Sound Design: ON Music & Sound

Sound Mix: Chris Winston

Offline

Edit Assistant: Dean Miyahira

Edit Company: Arcade Edit

Editor: Will Hasell

Executive Producer: Nicole Visram

Producer: Lizzie Shook-Winkler

Genres: Comedy

Categories: Retail and Restaurants , Retail Stores

72andSunny LA, Wed, 28 Jan 2015 14:34:49 GMT