72andSunny welcomed Tom Dunlap today as their new Chief Production Officer. In addition to working across all of 72’s production departments, Dunlap will be focusing on building their Entertainment practice and capabilities.
Dunlap served as Executive Producer at RSA Films with a focus on Branded, Digital and Multi-Platform Entertainment. He was involved in several groundbreaking initiatives that bridged the worlds of Marketing and Entertainment including; Hyundai’s Re:Generation Music Project, AT&T’s Daybreak series, Friday Night Fights for Activision’s Call of Duty Elite service and Budweiser’s Bud House. Dunlap’s experience in production began at TBWA\Chiat\Day. His roles have included: Director of Integrated Production at Deutsch Advertising and Wieden+Kennedy Amsterdam respectively. Tom was also a member of the inaugural 2012 Cannes Lion Branded Entertainment jury and serves as an Advisory Board Member on the Branded Content Marketing Association North American Chapter (BCMA NA).
Dunlap said “72andSunny is the type of agency where anything is possible. I simply could not pass up the opportunity to bring my experiences and interests to this innovative company and be a part of shaping its future.”
“Entertainment continues to grow as an avenue for brands to connect with audiences. We want to help our clients seize this huge marketing opportunity, and Tom is uniquely suited to lead the charge,” said CSO Matt Jarvis.