72andSunny Singapore has appointed Ida Siow to the role of president leading the Singapore office. Ida has over 15 years experience in major networks across the world. She spent time in BBH London, Ogilvy Shanghai and J. Walter Thomspson (now Wunderman Thompson) where she was head of planning for Singapore and Southeast Asia, before joining 72andSunny two years ago.
72andSunny APAC CEO, Chris Kay, said: “Ida’s commercial smarts and entrepreneurial drive matched with a high creative bar and desire to win for client partners’ businesses made it a natural decision for her to step into this role. Ida represents a new breed of modern creative leader in the region and we are super excited to see what she will do.”
APAC ECD, Johnny Tan, added: “To build a creative company of the future, no one’s better to be at the helm than Ida. She’s a bad ass! A pretty rare breed and a great partner.”
At 72andSunny, Ida partnered Asian unicorns like Grab and Carousell and global giants like ADIDAS and AB Inbev. Over the last six months, she drove new wins and roster appointments that include: GIC, NTUC LINK, Lazada, beIN Sports and Facebook for Business. Last year, 72andSunny Singapore was awarded Silver for Brand and Design Consultancy of the Year by Marketing Magazine.
“It is my privilege to work with and lead the bunch of incredibly inspiring modern thinkers and creators who call 72andSunny home.” said Ida. “We are high tempo high collaboration challengers, and we’re looking for more of our kind as we hit the ground running this year.”