From the release of the SH-100 mobile phone in 1988 to the first wristwatch phone. The World’s smallest TV phone to Samsung's first MP3 phone. This new campaign from 72andSunny Amsterdam unveiling the new Galaxy takes us through tech & time to tell the rich history of Samsung's innovative devices.
Directed by Asif Mian and Bob Partington out of 1st Ave Machine, we see a series of Samsung products through they ages as the morph, upgrade & evolve in an almost seamless shot.