When British comedian and rapper Michael Dapaah (aka 'Big Shaq') dropped an unexpected shout out to Lynx in his debut single 'Man’s Not Hot
’ last year, it was music to the ears of the team at 72andSunny Amsterdam, the deodorant brand’s creative agency. In response to this, they created a custom-made Lynx (AXE) can, which spouts Big Shaq phrases with each spray.
From idea to production, the can was entirely created in-house. Even the 3D-printing of the final prototype was made in the agency’s makers studio in Amsterdam to ensure they got the details just right. The prototype was delivered to Big Shaq this week and they were super happy to see that he loves it as much as they do!
He took to social media (Twitter, Facebook and Instagram) to show it off, asking his fans who would get one? The video's already blowing up with more than 20,000 comments and 1.7M views across platforms… and counting.
The response from fans has been overwhelming, and now there are calls for more products to be released.