If Carlsberg did erotic drama, karaoke or language courses, it would be the best in the world... Probably.

At least, that's the argument presented in Carlsberg’s three most recent commercials. The campaign marks a collaborative effort between Carlsberg’s new leading agency 72andSunny Amsterdam & MacGuffin Films.

“MacGuffin has made a name for itself as the world’s premiere tabletop production company. We use our directors` skills to create a sense of taste and to capture the DNA of our clients ́product” explains MacGuffin producer Kenneth Madsen.