72andSunny Amsterdam Hires Creative Director Laura Visco

Creative company 72andSunny Amsterdam today announces the addition of Argentinian Creative Director Laura Visco, bringing even more international flavour to its diverse team of talent. Dedicated to delivering culturally-relevant campaigns for leading brands around the world, Laura joins a team of 23 nationalities at 72andSunny Amsterdam and will report into Executive Creative Director, Carlo Cavallone.

A self-confessed lover of travel, Laura has a passion for visiting remote places across the globe and brings with her an artillery of languages including fluent Spanish, English, French and basic Italian and Portuguese. It is this thirst for cultural nuance and variety that makes her a perfect fit for 72andSunny, which has produced work originating in 6 different languages and adapted in as many as 14 throughout 2014.  Sharing the company’s collaborative and ego-free approach, Laura brings both extensive experience and an appetite for learning. 

Before relocating to Amsterdam, a city she fell in love with 11 years ago, Laura was Creative Director at Ponce Buenos Aires, where she was responsible for global brands including Stella Artois and Axe. Prior to her time at Ponce, Laura was Creative Director at Publicis Argentina. During her time at the agency, Laura was responsible for the transformation of its creative department into one of the most desirable in Argentina. Laura has additional European experience having worked at Fallon in London too.

Last year Laura took her passion for animals to new heights, taking home multiple awards for the WWF’s  ‘Wonder World Fur’ campaign. In addition, Laura is particularly proud of her inventive work for what is now seen today as Argentina’s most respected bank, winning a Grand Prix at Ibero-American Advertising Festival in the process.

72andSunny Amsterdam’s Executive Creative Director, Carlo Cavallone commented on the hire: "Laura is a proper International Woman of Mystery with experience in some of the best companies and brands across the globe. She's unique in terms of her style, her approach and her background, and also in terms of her preferences: she's an Argentinean who neither likes meat nor football."