72andSunny Amsterdam & Google Help You Rediscover Paris with New Campaign

To celebrate the arrival of autumn 72andSunny Amsterdam and Google are launching the second edition of ‘Les Heures Magiques’ (‘The Magic Hours’) on October 15th: a social campaign and interactive mobile experience that invites Parisians to 31 nights full of inspiring activities to experience after sunset in Paris.  

Collaborating with both the City of Paris, and local cultural partners including Paris Zig Zag, Society and Fricote, the mobile-first experience showcases events and initiatives that highlight the unexpected, forward-facing side of the city. This time Les Heures Magiques will draw on the local knowledge of Parisians, encouraging them to share their favourite activities with #HeuresMagiques, for a chance to be featured on the site.

Users will discover new ways of experiencing the city, including; star-gazing, a lit-up-group bike ride through the streets of Paris, a freegan pop-up restaurant, an insect-based cooking experience, an underwater music show and a neon safari. 

The mobile experience is nested in Google Maps, which allows users to search location based activities or alternatively browse the list view to find what’s on next. For each event there will be bespoke imagery, teaser films, and details around the event linking to the Google App.

The campaign is supported by a lot of social content, posted across Facebook, Twitter and G+, and executed in collaboration with WeAreSocial. The mobile experience and social campaign using #HeuresMagiques will go live on October 15th and will run for a month, offering new activities each night.

Full Credits

Google France

Raphael Goumain - Google France, Head of B2C Marketing

Jean-Philippe Bécane - Google France, Product Marketing Manager

Chloe Broughton - Google France, Product Marketing Manager

Martin Bruniquel - Google France, Product Marketing Manager Intern

Google EMEA

Kristell Schuber - Google South-West Europe, Marketing Director

Graham Bednash - EMEA Google, Director of Consumer Marketing, 

Ramya Raghavan - Head of Brand and Reputation Marketing, EMEA

Dave Armstrong - Director Brand Studio EMEA

Andre Le Masurier - Group Creative Director, Brand Studio

CREATIVE AGENCY - 72andSunny Amsterdam 

Carlo Cavallone & Stuart Harkness - Executive Creative Director

Richard Harrington - Director of Design

Gregg Clampffer - Creative Director

Nastassja Bonnabel & Chermine Assadian - Writer

David Troquier- Designer

Matteo Gallinelli - Jr Designer 

Stephanie Feeney - Director of Strategy

Alexandra Matine - Senior Strategist

Tom Griffin - Group Brand Director

Stephane Fevrier - Brand Manager

Philippine Putman Cramer  - Brand Coordinator

Stephanie Oakley - Director of Production

Sanne Drogtrop - Executive Producer

Tobin Nageotte & Matt Marty - Senior Interactive Producer

Gabor Szalatnyai - Creative Technologist

Claudia Casagrande - Adaptations

Niels Hagels - Business Affairs Manager

Lotte van Dongen - Interactive Production Coordinator

DIGITAL PRODUCTION STUDIO - UNIT9

Peter Altamirano - Tech Lead

Michał Kleszcz, Alexander Crush & Michał Przyszczypkowski - Frontend Developers

Krzysiek Kokoszka & Kamil Cholewiński - Backend Developers

Mario Epsley - Motion Designer

Quentin Gauvrit - UX Designer

Rebecca Hudson & Emma Willis - Producers

Vianney Comot - Project Manager

Dominic Berzins - Head of QA

Mark Hinge - QA Lead

Eve Action - QA Senior Tester

Andrew Heraty & Testology - QA Testers

PRODUCTION AGENCY - SO Films

Franck Annese - Producer

Agathe de Coularé de la Fontaine - Executive Producer

Adeline Sclafert - Director of Production

Lorette Delva - Location Manager

Sophie Lévy - Director

Renaud Bouchez & Marc Cortès - Photographer

Sophie Lévy & Julian Nodolwsky - Editors

MUSIC -  Stainless Sound & Music