72andSunny Amsterdam is excited to welcome nine new hires, hailing from Sweden, Brazil, India, Singapore, the U.S., Australia and the U.K..
After an exciting year for new partner relationships, including eBay, Barilla, Uber, Johnnie Walker, Aptamil and IKEA, 72andSunny Amsterdam is now also expanding its talent, across Brand, Creative, Strategy and Experience Design.
These additions build on 72andSunny Amsterdam commitment to expanding and diversifying the creative class. Born out of the company’s belief that diverse views lead to more progressive, purposeful and efficient work, the recent hires expand the current global talent, which hosts over 30 nationalities.
Newcomers include Group Brand Director Lauren Portelli; Creative Directors Anders Stake, Matt Firth and Adam Koppel; Strategy Director Fernando Ribeiro; Senior Writer Mareka Stake, Executive Producer Kerli Teo, Brand Director Vivek plus Experience Design Director, Mark Jenkins. Each of them bring a wealth of global experience with some of the most exciting brands in the world, such as Google, Nike, British Airways, BMW, Starbucks and Facebook.
“72andSunny Amsterdam is on a never ending mission to throw together the most weird and wonderful humans from the four corners of the world to see what they come up with”, says Nic Owen, Partner and Managing Director, 72andSunny Amsterdam. “We've got a long, long way to go to get the balance spot on, but this lot are a very decent, very talented bunch that are helping us merrily on our way.”
Adam Koppel, Creative Director
A once-aspiring comedian with a degree in psychology, Adam joins 72andSunny Amsterdam coming from the sister office in LA. With over a decade of experience, Koppel has worked for global brands such as Nike, Google and Starbucks in San Francisco, New York and Tokyo. Adam is most proud of the work he developed for Nike “The Nagoya Women’s Marathon” campaign, a series that follows the journey of three women who did not complete the marathon.
Anders Stake, Creative Director
Anders brings over 15 years experience to the 72andSunny Amsterdam team. A Swede who’s creativity began with drawing logos for friends in middle school, Anders honed in on his talents in Japan and later Melbourne, where he studied graphic design. Behind one of Nike’s most iconic work, Anders worked on the ‘Smile’ campaign, which honored distance runner Mo Farah.
Matt Firth, Creative Director
Matt has been on the cutting edge of digital creativity for 15 years; an experienced storyteller who specialises in building ‘human’ branding for technology companies.
Matt blends his passion for digital, his eye for design and his marketing expertise, to build brand trust and excite even the most skeptical of consumers about the power of tech to enhance their lives. Matt’s most recent work for 72andSunny Amsterdam includes launching Google Home across Europe and inspiring customers to ’shop like nobody else’ for eBay.
Matt lives the brands he works with and enjoys bossing around his voice-activated, connected home in Amsterdam, while balancing out the tech by getting his hands dirty screen printing and making ceramics.
Mareka Stake, Senior Writer
Mareka’s work includes film, print and radio, with her earliest work being a storyboard for Kellogg’s Tony the Tiger when she was 6 years old. Having joined 72andSunny Amsterdam from BBH London, Mareka’s 15 years of experience includes award-winning work on Adidas, Barclays, The Guardian.
Fernando Ribeiro, Strategy Director
Born and bred in Brazil, Fernando has worked in London, São Paulo, Buenos Aires and Miami for companies such as BBH London, DAVID and W/McCann on Coca-Cola, Burger King, KFC, Spotify and UBER. Committed to doing good through advertising, Fernando is a true believer that brands can be change-makers. While he still misses being able to surf everyday, he’s fallen in love with dutch canals and commuting on his bike.
Vivek Krishnaswamy, Brand Director
Hailing from Southern India, Vivek first joined the industry by chance, but has enjoyed every minute of it ever since. After working at Leo Burnett, Wieden + Kennedy and BBH, at their India offices, where he worked on clients such as Netflix, Sony Entertainment and Essilor, he has now joined the Amsterdam team to work on Uber. Troubled by the fact that Southern Indian food is underrepresented in Indian restaurants, Vivek has made it his mission to champion their local dishes in the office. A mad Tintin fan, his pride and glory is a 1930’s edition of a Tintin comic.
Lauren Portelli, Group Brand Director
Made in Australia, Lauren made her way to Amsterdam by way of London and New York, Lauren’s brings a wealth of experience on brands like Nike, Google, Eurostar and H&M. Passionate about the power and innovation and culture on brands, Lauren is a firm believer in the endless possibilities when brands shift their thinking from ‘what do we want to say’ to ‘how can we contribute’.
Kerli Teo, Executive Producer
Born in SIngapore, Kerli is a world-class producer that has produced high craft work for global brands such as Samsung, Nike, Coca-Cola, Beats by Dre, Converse, Fiat, Chrysler, Heineken, and more. Eager to explore different cultures and places, work has taken Kerli to Japan, Shanghai, Los Angeles, Portland, Sao Paulo, NY, before she made her way to charming Amsterdam.
Kerli was first drawn to advertising for it’s open dress code policy - she didn’t want to be censored. Today, what keeps her excited is the collaborative process and being able to learn new technologies, which in return makes her feel young and connected - and also allows for a good amount of fun.
Mark Jenkins, Experiential Design Director
Coming from outside the advertising world, Mark brings fourteen years of experience in UX/UI and Experience design. Mask has worked on projects with The National Lottery, Hyundai, Time Out London & International, The Guardian and The Virgin Group. The driving force in what he does is the impact that design can have on people. An avid baker, Mark’s trademark cakes include double baked cheesecakes and triple choc brownies.
72andSunny Amsterdam also continued to nurture the growth of talent with promotions of Tiphaine Murat and Chelsea Lamond to Brand Directors and Jennifer Skupin to Creative Director.