Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

72andSunny Acquires All The Memes For This New Anti-smoking Spot

822

ADD TO COLLECTION

Overly Attached Girlfriend, Joseph Ducreux & more make an appearance in latest spot for truth

72andSunny Acquires All The Memes For This New Anti-smoking Spot

72andSunny has launched the latest piece of work for anti-smoking organization truth, and it's absolutely filled to the brim with memes. The spot reveals the deceit and danger behind social smoking, hookah and little cigars, with some help from Overly Attached Girlfriend, ErmahGerd Girl, Ducreux and more. 

Since its first work last year, truth and 72andSunny have seen a 1% decline in teen smoking, down from 9% to 8%.  But as many as one in four teens today say they think social smoking - also called light or intermittent smoking - poses no risk at all to their health. And that’s just not true. 

“It’s a Trap” is a continuation of the Finish It campaign kicked off by 72andSunny and truth. The campaign empowers smokers and nonsmokers alike to make this the generation that ends tobacco use by giving teens the facts about tobacco, sharing progress in the fight against the tobacco epidemic and providing tools teens can use to make the fight against Big Tobacco their own. The ad follows “Finishers 2.0” from 72andSunny and truth, which premiered on the Teen Choice Awards earlier this month to introduce the dangerous realities of alternative forms of smoking.


CREDITS

Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, Visual VFX

Categories: Corporate, Social and PSAs, Anti drink/drugs/smoking

72andSunny LA, Fri, 28 Aug 2015 08:46:13 GMT