7-Year Hiatus Demanded 'MORE' From Pulsar

Nissan Australia and Whybin\TBWA Melbourne are bringing the Nissan Pulsar back to Australian audiences after a seven-year hiatus.

 

The famed Pulsar small-car name returns to Australia when the all-new Nissan Pulsar sedan goes on sale this month. The stylish and value-rich sedan arrives several months ahead of the soon-to-be-released Pulsar hatch, an exciting five-door model that will include the sports-tuned Pulsar SSS.

 

 

“The Nissan Pulsar has an amazing affinity with the Australian public,” said Nissan Australia Executive General Manager for Marketing, Peter Clissold. “This new commercial pays homage to one of Nissan’s most popular models, one which has characterised not only Nissan as a brand but Australia’s competitive Small Car segment.”

 

The arrival of the new Nissan Pulsar signals the start of Nissan Australia’s product offensive, an unprecedented program of new-model releases that will reinvigorate the company’s Australian new-vehicle catalogue with an array of all-new passenger cars and SUVs (sport utility vehicles).

 

The program will see the release of a new-model Nissan in Australia every two-and-a-half months for the next two-and-a-half years. The Nissan Pulsar sedan campaign launched Sunday night with 60 second and 45 second TV spots. It will rollout across cinema, out of home, magazines and online this month.