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7-Year Hiatus Demanded 'MORE' From Pulsar

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Whybin\TBWA Melbourne helps bring Nissan back to Australian market

7-Year Hiatus Demanded 'MORE' From Pulsar

 

Nissan Australia and Whybin\TBWA Melbourne are bringing the Nissan Pulsar back to Australian audiences after a seven-year hiatus.
 
The famed Pulsar small-car name returns to Australia when the all-new Nissan Pulsar sedan goes on sale this month. The stylish and value-rich sedan arrives several months ahead of the soon-to-be-released Pulsar hatch, an exciting five-door model that will include the sports-tuned Pulsar SSS.
 
 
“The Nissan Pulsar has an amazing affinity with the Australian public,” said Nissan Australia Executive General Manager for Marketing, Peter Clissold. “This new commercial pays homage to one of Nissan’s most popular models, one which has characterised not only Nissan as a brand but Australia’s competitive Small Car segment.”
 
The arrival of the new Nissan Pulsar signals the start of Nissan Australia’s product offensive, an unprecedented program of new-model releases that will reinvigorate the company’s Australian new-vehicle catalogue with an array of all-new passenger cars and SUVs (sport utility vehicles).
 
The program will see the release of a new-model Nissan in Australia every two-and-a-half months for the next two-and-a-half years. The Nissan Pulsar sedan campaign launched Sunday night with 60 second and 45 second TV spots. It will rollout across cinema, out of home, magazines and online this month.
 
Credits
 
Whybin\TBWA Melbourne:
Executive Creative Director – Paul Reardon
Copywriters – Michael Syme, Michael Congerton
Art Director – Bruce Baldwin 
Agency Producer – Karolina Bozajkovska
Group Account Director – Mike Napolitano
Account Director – Julia Unwin
Account Manager – Leigh Arbon
Account Service, Digital Arts Network – Paul Arena, Lucy Kavanagh
Production:
Film Company – Revolver
Director – Leo Woodhead
Executive Producer Managing Director – Michael Richie
Executive Producer – Pip Smart
Line Producer – Serena Paull
DP – Jeff Hall
Post Production – Method Sydney
Editor – Peter Sciberras
Sound Production – Sound Reservoir
Music Composer – Turning Studios
Nissan Australia:
Executive General Manager Marketing – Peter Clissold
General Manager Marketing – Cameron Cooper
Cross Car Line Brand Manager – David Montgomery
Marketing Communication Specialist – Shalini Suri 
 
 
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lbbonline.com, Mon, 14 Jan 2013 11:01:57 GMT