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7-Eleven 'Redeems 2020' with Catchy Tune in New TVC

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The new campaign in partnership with Client Liaison features Monte and Harvey exploring another world of easy rewards

7-Eleven 'Redeems 2020' with Catchy Tune in New TVC

7-Eleven, Australia’s market leader in convenience, has co-produced a new campaign with Australian independent music stars, Client Liaison, in collaboration with CHE Proximity.

Coinciding with the release of Client Liaison’s latest hit ‘Intervention,’ the film shows the pop duo Monte and Harvey exploring another world of easy rewards and exclusive offers via the new My 7-Eleven app. The campaign is part of 7-Eleven’s Redeem 2020 campaign, one that encourages Aussies to break free of what’s undoubtedly been a hard year.

Adam Jacka, head of customer communications at 7-Eleven Australia, said: “We wanted the launch of our My 7-Eleven App to be a memorable brand moment and motivate our customers to act. The release of Client Liaison’s new single created the perfect partnership opportunity – aligning a song that’s all about breaking free and sparking joy, with a 7-Eleven campaign that sees Aussies redeeming something back from the challenges of 2020 by relishing in life's small, easy wins. We’re delighted that app downloads and engagement rates are exceeding our expectations. The campaign will extend through until January with exclusive new My 7-Eleven App deals launching next week to help Australians make the most of this unique summer with those around them.”

“It was fun doing something a little bit different for 7-Eleven." added Glen Dickson, executive creative director at CHE Proximity. "We’re on an exciting journey with the team there, and this collaboration with Client Liaison to bring some free donuts, coffees, Slurpee and 80’s synth pop to Australians felt like the perfect way to farewell a tough year.”

The campaign is now live across TVC, catch-up TV, YouTube, social, radio, OOH, digital display, POS, the My 7-Eleven app and 7-Eleven website.

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Client: 7-Eleven

Head of Marketing Communications: Adam Jacka

Senior Marketing Manager: Vicky Dolman


Agency: CHE Proximity

Chief Creative Officer: Ant White

Executive Creative Director: Glen Dickson

Creative Directors: Amy Weston and Chris Andrews

Account Management

Group Account Director: Tom Blackburn

Senior Account Manager: Kyle Gradidge

Account Manager: Sophia Berry-Smith

Chief Experience Officer: Nicole Flinton-Ferraro

Brand Planning Director: Clinton Duncan

Planning Director: Trisha Santhanam

Production Manager: Natalie Hort

Production: CHEP FILM Production

Director, Strategic Production: Holly Alexander

Senior Producer: Karine Pawel

Production Assistant: Caitlin Perz

Post Production

Post Production: CHEP Studio

Retoucher / GCI: Alan Steadman

Finished Artist: Nigel Harvey

Studio Manager: Sally Devers

Finished Artist / Retoucher: Sam Scherma

Senior finished artist: Gary Wills

Graphic Artist / Retoucher: Josh Fikret

Head of Design: Trent Roberts

Senior Brand Designer: Paul Allworthy

Digital Designer: Will Puglielli

Production company

Production Company: EXIT Films

EP: Leah Churchill-Brown

Director: Danny Cohen

Producer: Giordi Caputo

Post Production: Heckler

Executive Producer: Bonnie Law

VFX Supervisor: Jamie Watson

Senior VFX Producer: Amy Jarman

Senior Motion Designer: Adrien Girault

Senior Flame Artists: Brad Smith, Jonathan Hairman

Animators: Gabor Prucsi, Freddie Jiang

Editors: Michael Houlahan, Ben Hall

Colourist: Olivier Fontenay

Music and Sound

Music Supervision: Anton at Trailer Media

Sound House: Rumble Studios

Executive Producer: Michael Gie

Sound Designer: Liam Annert

Producer: Fiona Dunn

Genres: Music performance

Categories: Retail and Restaurants , Convenience stores

CHE Proximity, Mon, 07 Dec 2020 10:11:18 GMT