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7-Eleven Appoints CHE Proximity as Lead Creative Agency

06/09/2020
Advertising Agency
Melbourne, Australia
36
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7-Eleven ends its 15-year multi-awarded run with Leo Burnett, Melbourne

7-Eleven, Australia’s market leader in convenience, today announced the appointment of CHE Proximity as lead creative agency. Following a competitive pitch, CHE Proximity was awarded end-to- end strategic and creative services for the business.

With more than 700 stores in local communities across Victoria, New South Wales, ACT, Queensland and Western Australia, 7-Eleven is Australia’s third largest private company. The business is made up of more than 450 small family-owned franchise businesses who are proud to be part of their neighbourhoods.

Julie Laycock, GM customer experience said: “We’re excited to be partnering with CHE Proximity as our new lead creative agency. Chris and the team bring a wealth of new experience to the account and the opportunities to redefine the convenience landscape in Australia through new signature experiences and distinctive storytelling to connect with our customers, franchisees and team members in new ways is something we can’t wait to bring to life.”

“7-Eleven has an ambitious growth strategy in a rapidly changing convenience sector. This pace of change is only going to get faster and it’s important that we keep ahead of our customers’ expectations to ensure our channel remains as relevant to customers in the future as it is today. CHE Proximity will play an important part in helping us deliver on our ambition”, said Julie.

Chris Howatson, CEO at CHE Proximity added: “7-Eleven is world famous thanks to its many product innovations and how they have shaped culture across generations. Julie, Adam and the team have big ambitions for 7-Eleven’s future and we’re delighted and grateful to join them on their journey.”

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