Creative in association withGear Seven Creative Channel
7-Eleven and Riot Grrrl Band, Froggy Release 'Cheesiest' Music Video Ever
Advertising Agency
New York, USA
Philly-area High School Girl Band Sings the Praises of 7-Eleven's Iconic Nachos

Have you ever craved something so much that you wanted to write a song about it? That’s what happened to an up-and-coming riot grrl band from the Philly area called Froggy. Inspired by their love for 7-Eleven’s nachos, the band wrote a song called… we’ll you guessed it '7-Eleven Nachos.' 

When the band posted their song and a smartphone shot music video on social media asking for the convenience retailer to sponsor them, 7-Eleven understood the assignment: amplify Froggy’s superb taste by producing and footing the bill for a music video that would involve 200 lbs of nacho cheese. Check it out for yourself here. 

Instead of just giving the video a reshare and a comment, 7-Eleven took their social response to a new level. To applaud Froggy's creativity and honour their extreme love of nachos, 7-Eleven and Froggy worked together to produce a professional music video of the song – all on the convenience retailer's dime. The '7-Eleven Nachos' video has officially dropped across 7-Eleven's Instagram, YouTube, Twitter, Facebook, and TikTok channels.

But this is nacho typical music video. For one, it's cheesy— really cheesy. Like 200 pounds of decadent nacho cheese, cheesy. Bandmates Morgan, Brooke, and Fiona are rocking signature black leather jackets with a cheesy style twist. As an ode to the song's original Instagram video, the video was shot at their hometown Doylestown 7-Eleven store, with local customers and the band's personal friends and family appearing as extras.

The cheesy music video also celebrates the release of 7-Eleven’s new & improved nacho cheese, which brings back the traditional style and classic taste by popular demand. And because we know you are now hungry, nacho-lovers can head to 7-Eleven and create their dream cheesy snack by customizing their tortilla chips with hot melted cheese and chili sauce, jalapeños, salsa, diced tomatoes, onions, and pico de gallo from the condiment bar at no additional cost. 

"Froggy's song is over-the-top enthusiastic about their love for 7-Eleven nachos," said 7-Eleven senior vice president and chief marketing officer, Marissa Jarratt. "It perfectly personifies our 'Take it to Eleven' campaign that celebrates the wild ways our customers make us a part of their daily lives. The music video is our thank-you to Froggy for creatively celebrating something we both love."

"The song started for fun when we went to 7-Eleven one day to get Nachos," said Brooke, Froggy bass player and songwriter. "It's so cool to see that the brand actually loved it and wanted to film a professional video with us in our hometown."

Agency / Creative
Post Production / VFX
Music / Sound
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