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7-Eleven and Riot Grrrl Band, Froggy Release 'Cheesiest' Music Video Ever

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Philly-area High School Girl Band Sings the Praises of 7-Eleven's Iconic Nachos

7-Eleven and Riot Grrrl Band, Froggy Release 'Cheesiest' Music Video Ever

Have you ever craved something so much that you wanted to write a song about it? That’s what happened to an up-and-coming riot grrl band from the Philly area called Froggy. Inspired by their love for 7-Eleven’s nachos, the band wrote a song called… we’ll you guessed it '7-Eleven Nachos.' 

When the band posted their song and a smartphone shot music video on social media asking for the convenience retailer to sponsor them, 7-Eleven understood the assignment: amplify Froggy’s superb taste by producing and footing the bill for a music video that would involve 200 lbs of nacho cheese. Check it out for yourself here. 

Instead of just giving the video a reshare and a comment, 7-Eleven took their social response to a new level. To applaud Froggy's creativity and honour their extreme love of nachos, 7-Eleven and Froggy worked together to produce a professional music video of the song – all on the convenience retailer's dime. The '7-Eleven Nachos' video has officially dropped across 7-Eleven's Instagram, YouTube, Twitter, Facebook, and TikTok channels.

But this is nacho typical music video. For one, it's cheesy— really cheesy. Like 200 pounds of decadent nacho cheese, cheesy. Bandmates Morgan, Brooke, and Fiona are rocking signature black leather jackets with a cheesy style twist. As an ode to the song's original Instagram video, the video was shot at their hometown Doylestown 7-Eleven store, with local customers and the band's personal friends and family appearing as extras.

The cheesy music video also celebrates the release of 7-Eleven’s new & improved nacho cheese, which brings back the traditional style and classic taste by popular demand. And because we know you are now hungry, nacho-lovers can head to 7-Eleven and create their dream cheesy snack by customizing their tortilla chips with hot melted cheese and chili sauce, jalapeños, salsa, diced tomatoes, onions, and pico de gallo from the condiment bar at no additional cost. 

"Froggy's song is over-the-top enthusiastic about their love for 7-Eleven nachos," said 7-Eleven senior vice president and chief marketing officer, Marissa Jarratt. "It perfectly personifies our 'Take it to Eleven' campaign that celebrates the wild ways our customers make us a part of their daily lives. The music video is our thank-you to Froggy for creatively celebrating something we both love."

"The song started for fun when we went to 7-Eleven one day to get Nachos," said Brooke, Froggy bass player and songwriter. "It's so cool to see that the brand actually loved it and wanted to film a professional video with us in our hometown."


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Client

SVP and Chief Marketing Officer: Marissa Jarratt

Sr. Director, Owned Digital Content & Publishing​: Marissa Eddings

Manager, Digital Content Strategy​: Christy Mitchell

Creative Director of Digital & Content Marketing​: SG (Stephen Greene)

Social Media Specialist​: Lauren Friesenhahn

Social Media Analyst: Annica Gayanelo

Creative

Chief Creative Officer: Menno Kluin

Executive Creative Director​: Devon Hong

Creative Director​: Andrew Hunter

Creative Director​: Doug Murray

Group Director, Social Creative Lab: Peter Wood

Sr. Art Director​: Christian Maine De Biran

Sr. Copywriter​: Daniel Freeda

Group Design Director: Brian Gartside

Designer: Luis Valencia

Senior Designer: Sophia Del Plato

Associate Art Director: Frans Ahlberg

Associate Copywriter: Aron Ramstedt

Production

SVP, Integrated Production: Carissa Ranelycke

Executive Producer​: Carly Salaman

Sr. Producer​: Marieme Sall

Sr. Producer: Carter Parrish

Business Affairs Manager: Scott Powell

Account

VP, Account Management​: Joshua Safran

Associate Account Director: Molly Clark

Account Supervisor​: Brianna Rape

Account Executive​: Jak Tedesco

Associate Acct. Executive: Chloe Tinagero

Strategy

VP, Integrated Strategy: Amie Dowker

Associate Strategy Director: Ashley Evangelista

Senior Strategist, Social Marketing and Strategy: Stephanie Caruso

Associate Manager, Social Marketing and Strategy: Daniela Bernal

Production

Production, Director of Photography, Director Placement, Photographer Placement: Young Hero

Co-Founder & CEO​: Roberto Max Salas

Co-Founder & Managing Partner​: Zoë Bunyard

Co-Founder & Executive Creative Director​: Nick Panayotopoulos

Executive Producer​: Micah Ross

Producer: Shelley Cheung Claudon

Post-Producer: Kathy Collins

Director: Aimee Hoffman

Director of Photography: Evan Burris Trout

Photography

Photographer: Julia Khoroshilov

Forager

Executive Post-Producer: Ali Webb

Post-Producer: K.C. Van Elslander

Editor: Kat Yi

Assistant Editor: Hannah Namnoum

Assistant Editor: Joe Doyle

Color Artist: Carlos Flores

Color Producer: Julianne Augustine

Sound Design & Mix: Bobb Barito

VFX Artist: Horatio Baltz

Categories: Supermarkets, Retail and Restaurants

360i, Thu, 16 Sep 2021 15:22:48 GMT