2 months ago
Cephas Williams, the founder of the 56 Black Men campaign, launched a new nationwide campaign in the UK titled ‘Let’s Not Forget’ in partnership with Out of Home media owner Clear Channel.
In response to the recent news surrounding the murder of George Floyd, Breonna Taylor and Ahmaud Arbery, the latest campaign from Cephas seeks to explore the global impact on black communities, particularly in the UK. The simple yet striking creative reminds us not to forget about the countless African Americans who have lost their lives unjustly.
Cephas Williams said: “This has been a watershed moment surrounding racism and the black community. By creating the ‘Let’s Not Forget’ campaign, I am trying to harness some of this rise in the level of consciousness and awareness and use 56 Black Men as a vehicle to further inform people and usher in the much-needed change. Let’s Not Forget is just the start.”
The 56 Black Men campaign, launched in 2018 and featuring the iconic strapline ‘I am not my stereotype’, seeks to change the narrative around how black men have been portrayed in the media over in the UK for decades.
Clear Channel have supported Cephas Williams and the 56 Black Men campaign since 2019 and are now displaying the ‘Let’s Not Forget’ campaign across digital billboards nationwide.
Richard Bon, joint managing director at Clear Channel said: “We have the opportunity and indeed responsibility to use our very public medium to talk about difficult subjects - the things people don't want to get wrong, so often avoid. By joining forces with 56 Black Men again and amplifying the ‘Let’s Not Forget’ message, we want to play a positive part in the fight against racism and driving for a more equal world.”
Find out more about 56 Black Men and the ‘Let's Not Forget’ campaign at www.56blackmen.com.
Categories: Corporate, Social and PSAs, Diversity and InclusionClear Channel, 1 month ago