50+ Radical Spatial Design Ideas to Build Your Brand Community
You can’t force your customers to connect, but at your next brand experience, you CAN use thoughtful spatial design to lay the foundation for chance encounters. These connection points encourage collaboration & cross-pollination, making your event last long after you turn out the lights and load-out is over.
Here are more than 50 ideas you can employ at your next event:
#1. Surprise audiences with unique interactions.
Immerse your audiences in your brand story. Invite your customers & stakeholders to actively engage with your brand’s key messages. Employ 360-degree screens to emulate movement or LED screens, mirrors & lights to design walkways & tunnels that plunge people into the action. Oracle Red Bull Racing used a simulator & screen to invite audiences to drive its 2022 Championship-winning RB18 race car. Use VR headsets & motion sensors like Samsung’s immersive experience zone at the PyeongChang Winter Olympics, where attendees virtually competed. Create scenario menus where audiences choose their journey & encourage customer-created content.
