The world’s top directors and producers are always heading to the Iberian peninsula to make their films. Whether they’re looking for rugged coastline, picturesque cityscapes or something totally unique, there’s probably a location there that fits the bill.
With offices in Madrid, Barcelona and Lisbon, Twentyfour Seven are one service company who can sort you out with the perfect Iberian production solution. To demonstrate, senior executive producer Gordon Mackinnon talks us through some ads they’ve recently worked on.
1. Lexus - Maze
Asturias (Spain)
Director: Ben Strebel
Production Company: Skunk
Agency: Team One
“Shot in the Asturias region of Northern Spain, this shoot was completely location orientated. We scoured the whole of Spain before finding this spectacular labyrinth which had the graphic quality we were looking for.”
2. Old Spice - Talk to the Land
Barcelona (Spain)
Director: Taika Waititi
Production Company: Hungry Man
Agency: Wieden+Kennedy
“We were lucky enough to service a package of Old Spice commercials with the amazing Taika Waititi in Barcelona. This particular film was shot entirely on a stage in order to create a stylised vintage aesthetic with Taika´s comedy stamp all over it.”
3. Old Spice - Big Announcement
Lisboa (Portugal)
Director: Steve Rogers
Production Company: Biscuit
Agency: Wieden+Kennedy
“The rugged coastline near Lisbon was deemed the perfect spot to situate this classic Old Spice melodrama.”
4. Mercedes-Benz - Just Like You
Madrid (Spain)
Director: Brian Beletic
Production Company: Tempomedia & Smuggler
Agency: Antoni
“Madrid was chosen as the metropolitan background for this film from Brian Beletic for its mix of classical and modern streets and for its European feel with touches of New York.”
5. Hostelworld - Even Divas are Believers
Barcelona (Spain)
Director: Nick Ball
Production Company: Blink
Agency: Lucky Generals
“This location in Barcelona was cherry-picked by the Hostelworld client in order to create a modern, sophisticated backdrop for that diva of divas Mariah Carey.”