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4VE Invites You to Discover England in 4K Resolution

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Director Rich Thrift shows off England in detail never seen before for VisitEngland

4VE Invites You to Discover England in 4K Resolution

VisitEngland today launches ‘Discover Your England’, a TV campaign to raise the profile of holiday destinations across the country in 2015, the year of the Rugby World Cup.

Shot in 4K, the commercial shows off England in detail never seen before. Directed by Rich Thrift from Channel 5 Creative and art directed by Gary Marjoram, the ad is based on the unofficial English national anthem ‘Jerusalem’ - synonymous with English rugby. 

Alongside its unique performance of ‘Jerusalem’, the ad also features iconic attractions and landscapes from across the country, including Hadrian’s Wall, The Tyne Bridge, Brighton Pier, the Yorkshire Dales, Bath’s Royal Crescent, Tower Bridge and Twickenham.

The all English cast features amongst others: former England rugby Captain, Martin Corry MBE, England Rugby Head Coach, Stuart Lancaster, Rugby World Cup 2014 Winner, Maggie Alphonsi MBE and Official Anthem Singer and English soprano Laura Wright. 

The ad will air for the first time on Channel 5 with Big Brother at 9.30pm, ITV, SKY and Sky Sports1 this Sunday 11 January and during Broadchurch at 9.30, Monday 12th Jan. 


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Client

Advertiser: VisitEngland

Post Production / VFX

Grade: 5Creative & Molinare

Post Production Company: 5Creative

Production Company

Director: Rich Thrift

Production Company: 5Creative

Music

Arranger: David Tobin, Jeff Meegan and Julian Gallant

Audio Post Production: 5Creative/Envy

Composer: Hubert Parry

Song: Jerusalem

Creative Agency

Creative Agency: 4VE

Art Director: Gary Marjoram

Creatives: Gary Marjoram/Ailsa Wakley

Genres: Scenic

Categories: Travel, Tourism

lbbonline.com, Fri, 09 Jan 2015 15:30:43 GMT